When your business features a website, it’s important to utilize all of the necessary social media platforms in order to connect with your customers appropriately. The easier it is for people to find you online, the better. However, some social networking tools are more useful than others when you’re running a company. Keeping this in mind, the question still remains: Why should you link your Google+ page to your website?
Let’s look at the benefits that Google+ has to offer.
The entire purpose of a website is to get it seen by potential customers. Search engine optimization is all about getting your website found by people looking for your business, and Google has the majority of the market share when it comes to searching. Google+ Pages and personal profiles can be integrated with a website to generate an even better connection on search engines using Publisher and Authorship markup.
Because of this, your profile picture and Google+ profile stats will show in the search engine results page once content you’ve authored ranks.
Google+ Authorship connects a Google+ personal profile to an individual webpage, blog post or article. It’s a solid way to gain exposure and build your own brand, especially if you’re in an industry that requires you to be the face of the company. You should consider creating a Google+ Profile for yourself and connecting it to all of the useful content you have to offer to your fans, clients, or potential customers. It makes your brand look much more professional, it’s easy for your followers to understand, and it get’s you into Google’s good books in the process.
Google+ also makes integration with other platforms incredibly simple and easy to follow. Incorporating websites such as Youtube and Gmail make this process a snap.
Since Google owns Youtube, it makes the option of adding videos to your Google+ account stress-free. Now that you understand what Google+ can give you, here are some tips if you’re starting out.
Google Plus Advice
1) Use hashtags in your posts when you’ve got a popular or currently talked about topic. Google+ will instinctively include hashtags when it feels it’s appropriate, so think about keywords when posting content. If you’re talking about professional sports for example, include the names of the players or the league (MLB, NHL, NBA)
2) Try to get your customers to review and comment on your Google+. Reviews will increase the authority of your Google+ page.
3) Stay active by adding influential pages and people. Comment on other people’s content on Google+ and they will often reciprocate. The more activity you receive on your stuff, the more +’s you receive, and the more Google respects you in the search engine department. If none of that convinces you Google+ is an affective business tool, you have to realize that Google is one of the most recognizable brands in the world. In short, it can’t hurt to work with a global juggernaut.