According to a recent study, websites that rank number one on Google received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.
Being number one in Google is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.
So you might be asking yourself “Why is my Google ranking so low for my website?”
Well this is often the question many small to medium sized business owners come to us with.
There can be many reasons why your website isn’t in the top placements on Google, Yahoo and Bing.
Let’s take a look at the most obvious.
- You don’t have a website (okay just kidding)
- Your website is not indexing on Google
To find out if Google has indexed your website go to www.google.com and type in “site:mywebsite.com” if you see a list of your pages congratulations your website is indexed, continue to next section “Where’s my website on Google”.
If you do not see a list of your pages your website is not indexed. Google is a fully automated search engine that uses very cool, robotic “spiders” to crawl around the website adding any new website (or pages) to the Google index.
As you can imagine Google crawls billions of pages every week. So there is a chance your website just got missed by the “spiders”. If Google has missed your website there are a few good reasons as to why.
- Your website isn’t well connected through multiple good links from other sites on the web.
- Your website launched after Google’s most recent crawl was completed.
- Your website design of the site makes it difficult for Google to effectively crawl its content.
- The site was temporarily unavailable when we tried to crawl it or we received an error when we tried to crawl it. You can use Google Webmaster Tools to see if we received errors when trying to crawl your site.
A sitemap can drastically help increase your chances of having a website index well.
Where’s my website on Google?
So if your website is indexed but appears on page five, six, seven or even deeper into the guts of Google it’s time to think about search engine optimization.
The process of Search Engine Optimization (SEO) is a crucial element to a solid internet marketing strategy. SEO help’s your website to become better known for the search terms you want your website to be found for.
Why not check your website’s SEO on the numerous free SEO Checkers which can be found online.
Search Engine Optimization looks at things like how well your website is built, how well the content is created, how many good back links the website has, how often you keep the website up to date, how popular the website is with social sharing and what keywords drive the most organic search traffic.
If you’re interested in increasing your organic website traffic contact us today.