What is the difference between SEO and PPC?
Hey, it’s Cassandra from Marwick Marketing. Welcome to our first digital marketing FAQ segment where we answer your most pressing marketing questions.
So what is the difference between SEO and Pay Per Click?
Well, let’s start off by thinking about how we use search engines like Google, on an everyday basis. Say you’re Googling new sunglasses or what to do in Hawaii. No matter what you search, your search results will be composed of paid advertisements and organic listings.
Organic listings show up because they are seen as the most relevant searches by Google. This means that when Google is crawling in the pages of your website, it’s telling Google that you are a credible source and whatever that person is searching for, can find answers through your website. Even though SEO is technically free and you don’t have to pay when someone clicks on your organic listing, as a business owner, you might have to pay an agency to optimize your website to be seen before your competitors online. Pay per click ads, on the other hand, show up because business owners are paying for them to be there.
Because of a recent study done by Google, we know that SEO also brings in more traffic than Pay Per Click. Over 63% of website traffic goes to the top three organic positions on Google. This is because organic listings are often trusted more than paid advertisements.
A lot of the times, you’ve probably searched for something, skipped right past the ads and go to the organic listings. Pay Per Click is great because you only pay when someone clicks on your ad and if optimized properly, they’re likely very interested in what you have to offer. All of this being said, we know that both SEO and Pay Per Click can lead to success.
At Marwick, we know this can be accomplished by starting with a strong strategy before implementation. If you enjoyed this short, explainer video, go ahead and give this video a thumbs up and subscribe to our channel. If you have a pressing marketing question that you want to be answered next week, make sure you comment below and let us know what your question is. That’s all for today, we’ll see you next time, bye.