What is Remarketing?

You know when you’re on a website and you randomly see banner ads of some shoes or articles of clothing you had recently looked at? You think to yourself how did they know that and why am I seeing this? This is Remarketing. It’s the idea that advertisers can track your browsing activity and present you with ads based on the things you’ve looked at previously. I remember the first time I saw this, and while at first it seemed a bit creepy, it did remind me of the article of clothing I had looked at the previous day and I clicked on it and ended up purchasing the item. Would I have done this if I hadn’t been reintroduced to the item via a remarketing tactic? It may seem a little odd, but this is a great idea to remind individuals of a product or service they previously viewed.


According to website CMO by Adobe, Remarketing can boost ad responses by up to 400%. That’s a huge increase and definitely worth exploring. They also state that 46% of Search Engine Marketing professionals believe remarketing is the most underused online marketing technology.


This all may look a little odd, as the idea of remarketing sort of gives you the impression people are watching you and can be somewhat creepy, but it’s a pretty simple concept. They use cookies which tell them what you have seen, how long you were there, and so much more. The consumer is never identified in this process, they are just a person who visited the site who is now being targeted with a remarketing strategy.


According to Digiday, not only do they believe remarketing is the hottest trend in ad tech today, but they say that average click-through rate for display ads is 0.07%. The average click-through rate for remarketed ads however, is about 0.7%.


So where does remarketing fall on the trending scale for 2018? Core DNA says it will be the biggest trend. They predict that remarketing will become the engine that drives lead generation.


Power Digital Marketing says that remarketing also makes marketing cheaper. The ads are only shown to the people that want to actually see them, which means the likelihood of them clicking on the ad is much greater. You in turn have spent less money because these ads are so targeted they almost can’t fail. They also state that very few purchases are made on the first visit to the site. Like we mentioned earlier, reminding someone of that item through remarketing and its amazing sale price makes you more likely to click and purchase. This is an easy way to reintroduce a product or service.


Remarketing is a great tool in reminding the consumer of someone they may have forgotten about, or ‘re-showing’ something they were already interested in and pushing to the point of purchasing said product or service. Remarketing is a tool every online business should have a budget for because it’s clever, easy and forward thinking.

If you are looking to set up an online marketing strategy to help grow your business online, we would love to help. Get in touch with us right away!

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.

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