What Is Keyword Research?

What Is Keyword Research

Hi, it’s Cassandra, from Marwick Marketing. Welcome to our second video in our FAQ series. Today we’re going to talk about keyword research. Keyword research is the core of everything we do as digital marketing professionals. Nowadays everything is a search engine, Google, Yahoo, Bing, Instagram, Twitter, Facebook, you name it it’s a search engine. Fun fact, even Netflix uses a search engine and optimizes based on your likes and dislikes. So our job as a digital marketing agency is to drive quality traffic to your website through tried and true marketing strategies, which includes keyword research.

With that being said, what is keyword research? Keyword research is the process by which we discover the best terms people are actually searching for in search engines like Google. So keyword research is relevant for all of the search engines that I was just talking about. We identify the most popular searched terms that are specific to you and weigh those against your competition. So how much competition do you have out there and how optimized are they amongst many other factors? We use this research to come up with the best strategies specific to your niche and your goals.

By working with an agency you’re acquiring a whole team of professionals who can sit down and strategize for keywords. We can sit down and strategically plan out optimal alternate phrases to use as keywords for your business plan. Keyword research is so important for your digital marketing efforts and for the success of your business online as a whole. This is true for all your social media accounts, for pay per click, everything. Effective keyword research is so important for your business’s success.

Thank you so much for watching. If you enjoyed this video please be sure to give it a thumbs up and subscribe to the channel, and don’t forget to comment below if you have a pressing internet marketing question that you’d like answered next week. So until next time, bye.

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.

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