Web Design & Development

Tick-tock. You have 5 seconds to keep a new visitor on your website.

We’re here to make sure your visitors not only stay longer, but also turn into customers.

Some websites need small enhancements, others need to be rebuilt from the ground up. Whatever solution is right for you, Marwick Marketing has the experience to make it happen.

Our award-winning website designers and online business strategists create sophisticated sites that support your brand and meet your business objectives. Call the team today on 604 614 0174.

Why Most Websites Fail

To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, both short and long term?

The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives:

Lack of trust building elements

If website visitors don’t trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.

Message mis-matching

This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. That is why we analyze your customer base and online sales strategy to better understand their needs to craft the appropriate messaging for your website.

Website development shortcomings

Too many times, front-end coders and back-end developers take shortcuts. Those who suffer are your website visitors and your business. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.

Does your website fall into any of the above categories?