Digital Marketing, Google, Search Engine Optimization

Is Voice Search the Future?

Christian Thomson
January 31, 2018  •   2 min read

Updated July 30, 2020, 12:26 pm

During the holiday season Google heavily discounted their voice assisted home and home mini devices. The prices they were being sold at seemed way too good to be true. According to Fortune, the Google Home Mini costs about $31 to make and was being sold around that price. On the outside, this may seem like a bad idea, but this was more of a clever ploy to get Google Homes inside people’s homes. With Google Assistant, you can talk to the device and ask it anything. From what the weather will be like for the week, to flight statuses, Google Home listens to you speak to it and finds out the answer to your inquiries. While it may not be able to do everything today, this is just a glimpse into what our future holds for voice search. Gone will be the days of short typed searches, and soon will come the days of conversational spoken searches.


Voice search is growing at a rapid pace and we wanted to outline some of the ways Voice search is and will continue to change the way we use the internet. As a result, the future of SEO is changing as well. Here are some ways Voice search is changing the future and how you can prepare.


How We Search

In the past (and even nowadays), when we searched for any content on the web, we always typed in short keywords to find what we were looking for. That is changing and will soon be a thing of the past. Conversational long keywords will become the norm and you’ll need to be on top of it if you want to boost your SEO. Yes, this may create more work, and the work needs to be more detailed. Including keywords that describe your product or service features in the most detailed way possible will be hugely beneficial and you’ll need to include specific phrases as if you are having a conversation. Words like “oven” won’t be as helpful as it would have been in the past, and you need to start being much more specific.


Speaking vs. Typing

When you explain the same thing to someone in a text, is it the same way you would say it to them in person? Probably not. We are so accustomed to using shorthand when typing, it’s hard to remember that’s not how we actually ask for things when speaking with someone. If I want to search for traffic, I would just type “traffic Vancouver” as opposed to asking someone “What is the traffic like in Vancouver tomorrow?”. Voice search allows you to speak in a more natural speech pattern. Incorporating natural speech into your content is going benefit you in so many ways going forward.



As we discussed in our previous post, mobile is the future, and you should be prioritizing your mobile site above all. Make sure your mobile site is up to today’s standards because the future of voice search is in mobile. According to comscore, 50% of all searches by 2020 will be Voice searches. That is realty exciting if you are prepared for it, but can be terrifying if you aren’t.

Following current trends in the tech world is incredibly important as it moves at a rapid pace and will only move faster as we become more advanced. Marwick can help you with all your digital marketing needs, so feel free check us out here.

Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.