How Video Marketing Can Enhance Your Brand

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing.

Video Marketing can be a powerful tool in helping your brand rise to the next level. In today’s world, we rely on visuals to tell a story and guide us in our decision making. In the past, there have been some great video marketing campaigns that have helped brands gain more recognition, and touched the hearts of everyone who watched them. Just take a look at this example that WestJet did for their holiday campaign where they offered gifts to guests they had selected prior to their flight, and received upon arrival. This is the kind of video marketing that hits home and really warms the heart.

Here are 4 tips on how you can use video marketing to enhance your brand and make 2018 your most successful year yet!

Be Funny

With all the seriousness in the media, humour can provide a great temporary distraction from reality. Everyone loves to laugh, so why not incorporate humour in your video. The most memorable videos tend to either be emotional or humorous so have some fun with your brand and tie in some humour in a clever, yet informative way!

Tell a Great Story

At the heart of every campaign is the story. You want people to think of your company when they need a particular service or product. If your product or service is customer service focused, tell a story that will help everyone understand that your brand’s number 1 goal is to provide its customers with the best customer experience possible. Think of a way to incorporate that into a clever video. Use real people to provide testimonials that give your brand credibility.

Be Innovative

One way to be innovative is to incorporate fresh ideas into your video marketing. Using a tool like 360 degree video can get you there. It provides the viewer with an experience that puts them in the middle of the action, and is trending!. Everyone loves new and innovating ways to watch things. This can propel your brand and make it even more interactive than ever before.

Keep Your Video Short, but Informative

Everyone looks at their social feeds multiple times a day and each time they look completely different. There is so much content out there, making it harder to get people to pay attention to your brand. Since our attention spans are much lower than say 20 years ago, it’s important that we make sure we are keeping our potential clients’ attention. Short and informative videos are the best way to do so. Tell a story, then present them with an immediate call to action. Don’t beat around the bush as you risk them scrolling through to your competitor’s video!

We are a Certified SEM (search engine marketing) Google Premier Partner Agency that can help you create the perfect YouTube ad. We use biddable SEM media to mirror your business activity and can help you target new audiences for your service or product. In addition, we provide custom reporting for your company. Click here and see what we can do for you and all your video marketing needs!

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