Digital Marketing

Using Internet Marketing for Home Improvement Businesses

Christian Thomson
October 31, 2014  •   < 1


Updated July 30, 2020, 12:10 pm

Check out this interesting video about how home improvement companies are moving from offline marketing to online marketing. The video answers some key questions many home improvement companies are using Google to drive more leads online.

Some of the questions answered include:

  1. How important has Google become for remodelers and home improvement businesses across the country?
  2. What are some of the best practices that home improvement businesses can employ to be successful with their online marketing?
  3. How has mobile advertising impacted how homeowners interact with home improvement companies?
  4. How important are phone calls coming from the web to these home improvement companies?
  5. Can a small remodeler or home improvement company compete with larger players online, like the big home improvement chains?
  6. How do Google’s local targeting options help remodelers who may only operate in a specific region or geographic area?
  7. Is there a common mistake that home improvement companies make when they advertise online?


Christian Thomson
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Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.