Social media is now as much a part of most people’s day as eating breakfast. In fact, it wouldn’t be surprising to learn that more people skip breakfast than their daily dose of social media. With it being so omnipresent and capable of reaching a huge audience, it’s no wonder that businesses and marketers of […]

We have all had to make significant changes over the past year and that has resulted in a marketing landscape that is quite different for 2021. Not only have the ways in which we do business changed, but priorities have also shifted to health and well-being.

People love Facebook, and people also love shopping, so what happens when you put them together? If your small business is struggling due to recent circumstances with Covid-19, Facebook Shops allows you to connect with customers in a whole new way as they visit your shop, see your story, and make purchases in the relevant […]

It’s hard to overlook the impact that social media can have on a business. Effective use of these online platforms can provide your company with a great boost while failing to connect with your followers might have a negative impact. You may already be using Instagram for business, and if so, you are probably familiar […]

Your website needs traffic, but what is the best way to get it? For many, the first choice is Search Engine Optimization (SEO). In fact, they might not even try anything else, trusting the tried-and-true SEO methods that they are familiar with. Others make great use of social media to reach their audience and entice […]

In an increasingly automated world, customers are seeking more personalized service, and they want to know that they matter to the businesses they deal with. As advanced as some AI has become, there is no replacing the human touch. If you are not engaging authentically with your audience as a human, you are missing an […]

Marketing is not what it once was. In the past, it often consisted of publishing a few print ads and maybe a radio or TV ad, depending on the budget available. Today, however, consumers expect businesses to do more than just sell to them; they are looking for a relationship. A business can create this […]

Is your business taking full advantage of Instagram? If not, you could be missing out on a big opportunity to boost your brand, your followers, and your conversions. Boasting over a billion monthly active users to date, this photo-sharing app is a mammoth marketing force to be reckoned with. And with those kinds of numbers, […]

An essential component of any successful business is marketing. After all, you need customers to have a business, and the way to get customers is to ensure they are aware of your existence. If your customers cannot find you, they’ll be doing business with someone else.   So, what is internet marketing?

You know when you’re on a website and you randomly see banner ads of some shoes or articles of clothing you had recently looked at? You think to yourself how did they know that and why am I seeing this? This is Remarketing. It’s the idea that advertisers can track your browsing activity and present […]