Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed. This forced evolution had the […]

Your website is the public face of your business and your means of communicating with your customers directly. We all know the importance of a website in connecting a business with its clients, but not all websites are built in a way that makes using them easy or enjoyable. This can have the unfortunate effect […]

Shopify is incredibly popular for several reasons. Users enjoy its ease of use, the simple back end administration, the professional support, and the fact that all the technical details are taken care of for them. Perhaps most of all, they love the fact that is simply works so well. There is one thing that some […]

While there are many ways to advertise your business, they generally fall into one of two categories: traditional and digital. Traditional marketing, as one can surmise from the name, has been in use for decades. Some would even say centuries. Digital marketing is more modern, taking advantage of newer technology and people’s changing habits. Does […]

Are you interested in hiring someone to manage your SEO services, but hesitant because you are concerned about the cost? Maybe you have already started checking proposals or maybe you are just starting to look, but the answer you are receiving is not what you expected. That’s because what you are finding is that SEO […]

Do reviews really matter? Some businesses have a tendency to pay little attention to their Google reviews, or worse, they might ignore them outright. Google reviews can be extremely important to your business in a variety of ways, however, some of which we will discuss here. Why Do Reviews Matter? Reviews are a convenient means […]

Every year, Google makes hundreds of changes to its search algorithms, any of which can have significant effects on how well your website ranks in search. Staying on top isn’t accomplished through guesswork, so knowing what works now and what is likely to work in the future is vital to your success. Here are trends […]

A new version of Google Shopping has arrived, and while it hasn’t been rolled out everywhere quite yet, it should be available in the US and Canada in a matter of days, and globally by year’s end. By offering this feature to all merchants, Google will be increasing its appeal to consumers and sellers alike. […]

You may have had occasions when you were trying to find something on Google, only to receive somewhat dubious results. While this thankfully doesn’t happen often, it can be frustrating when it does occur. Sometimes this can be the result of user error; a misspelled word, for example, can provide you with poor or even […]

If you have been wondering what the ideal length is for a blog post in order to benefit your search engine optimization, you are not alone. This is a very frequently asked question and you may have heard several different answers. New writers are sometimes confused about the appropriate length for their blogs, and who […]