google io 2023 and the future of search

Big changes are coming to Google Search!

On Wednesday, May 10th, Google hosted their annual I/O developer conference – something that all of us in the digital marketing world had been waiting for. Usually, I/O doesn’t focus very much (if at all) on Googles core product – Search. In fact, this developer conference is usually focused on everything else but Search. And […]

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Rank Math Vs Yoast seo

Rank Math Vs Yoast SEO: the Showdown

These days virtually anyone with a website, whether for blogging or business, understands the importance of search engine optimization (SEO) and how it helps in reaching a wider audience. For some time now, Yoast SEO has been used by those seeking to improve their SEO with a simple plugin. However, Rank Math is gaining greater […]

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international seo and how to target US and Canada

How to correctly configure your site to target both US and Canada for International SEO Success

For Canadian businesses who are looking to expand to target US users (and vice versa, for that matter), knowing how to go about it can seem daunting and complex. Do you use subdomains? Or folders? Or register a whole new domain? Do you need the .com and the .ca versions? And what about currency switching? […]

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medical seo for healthcare websites

Healthcare SEO: 10 actionable strategies to improve E-E-A-T for medical sites

SEO for sites in the medical industry has some unique challenges. As a key YMYL niche, many of the SERPs you’d want to target here have additional layers of manual review by the search quality raters. As well as all of the usual SEO factors, you’re also up against heavy competition from some hugely authoritative […]

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Internal linking for ecommerce SEO success

If you’re running an ecommerce site nd haven’t stopped to properly define your internal linking strategy, you could be leaving thousands of dollars on the table.

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creating a keyword cluster

[Blueprint] – How To Nail Your Keyword Research in 2023

What you need to get started: An Excel or Google Sheets sheet Access to your sites Google Analytics account Access to your sites Google Search Console account Access to some key 3rd party tools, which we’ll get into in a little later A full cup of coffee. We’re gonna be here a while. Part 1 […]

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Key SEO KPIs: SEO Performance Tracking & Top Metrics To Monitor

When it comes to measuring organic search marketing success, setting clear SEO KPIs with your internal teams and SEO agency is vital. Without the right SEO tracking in place, measuring your SEO performance becomes more difficult as your campaigns continue, and the chances of you being able to interpret a clear ROI from your SEO […]

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best free SEO tools for 2021

The Best Free SEO Tools For 2021

Website owners are always looking for new and effective ways to attract organic traffic. Search Engine Optimization (SEO) provides a means of doing so which is effective and long-lasting. More than that, however, SEO can aid you in other ways such as giving you an advantage over your competition, building trust and credibility, providing a […]

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How to start a digital marketing career

Why the Pandemic is a Perfect Time to Start a Career in Digital Marketing

The ongoing pandemic has had an impact on virtually every facet of life, causing companies to go out of business, employees to work from home, and students to attend online classes. Adapting to these strange new circumstances has been necessary for those who want to maintain any semblance of a normal life. With brick-and-mortar establishments […]

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Team solving problem Website Ranking Traffic Dropping

Top Reasons Why Your Website Ranking and Traffic May be Dropping

You may have a variety of different goals for your website, but at the end of the day one thing is true for all sites: they exist to be seen. You aren’t putting work into your posts and blogs for no reason, or for them to remain unseen. If your ranking and traffic are dropping […]

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