Google’s ongoing antitrust trial has been a parade of PR disasters for the search giant. First there was this revelation from VP of Ads Jerry Dischler, in which we learned that Google “frequently” raises minimum ad prices by as much as 5% so the company can reach revenue targets. There are even many who think […]

On Wednesday, May 10th, Google hosted their annual I/O developer conference – something that all of us in the digital marketing world had been waiting for. Usually, I/O doesn’t focus very much (if at all) on Googles core product – Search. In fact, this developer conference is usually focused on everything else but Search. And […]

These days virtually anyone with a website, whether for blogging or business, understands the importance of search engine optimization (SEO) and how it helps in reaching a wider audience. For some time now, Yoast SEO has been used by those seeking to improve their SEO with a simple plugin. However, Rank Math is gaining greater […]

For Canadian businesses who are looking to expand to target US users (and vice versa, for that matter), knowing how to go about it can seem daunting and complex. Do you use subdomains? Or folders? Or register a whole new domain? Do you need the .com and the .ca versions? And what about currency switching? […]

SEO for sites in the medical industry has some unique challenges. As a key YMYL niche, many of the SERPs you’d want to target here have additional layers of manual review by the search quality raters. As well as all of the usual SEO factors, you’re also up against heavy competition from some hugely authoritative […]

If you’re running an ecommerce site nd haven’t stopped to properly define your internal linking strategy, you could be leaving thousands of dollars on the table.

What you need to get started: An Excel or Google Sheets sheet Access to your sites Google Analytics account Access to your sites Google Search Console account Access to some key 3rd party tools, which we’ll get into in a little later A full cup of coffee. We’re gonna be here a while. Part 1 […]

When it comes to measuring organic search marketing success, setting clear SEO KPIs with your internal teams and SEO agency is vital. Without the right SEO tracking in place, measuring your SEO performance becomes more difficult as your campaigns continue, and the chances of you being able to interpret a clear ROI from your SEO […]

Website owners are always looking for new and effective ways to attract organic traffic. Search Engine Optimization (SEO) provides a means of doing so which is effective and long-lasting. More than that, however, SEO can aid you in other ways such as giving you an advantage over your competition, building trust and credibility, providing a […]

The ongoing pandemic has had an impact on virtually every facet of life, causing companies to go out of business, employees to work from home, and students to attend online classes. Adapting to these strange new circumstances has been necessary for those who want to maintain any semblance of a normal life. With brick-and-mortar establishments […]