What you need to get started: An Excel or Google Sheets sheet Access to your sites Google Analytics account Access to your sites Google Search Console account Access to some key 3rd party tools, which we’ll get into in a little later A full cup of coffee. We’re gonna be here a while. Part 1 […]

There are many types of marketing that can be used to promote and sell your products in order to grow your company. Some of the ones that you will hear of most often include digital marketing, content marketing, social media marketing, and search engine marketing. Even though it is an integral part of most marketers’ […]

There are many different ways to measure the success of your website, with various metrics being referenced. Debate exists over which of these metrics is the most valuable, since Google doesn’t disclose this information, and it’s unclear if dwell time is even a ranking signal at all. Of all the different metrics that are available, […]

When it comes to measuring organic search marketing success, setting clear SEO KPIs with your internal teams and SEO agency is vital. Without the right SEO tracking in place, measuring your SEO performance becomes more difficult as your campaigns continue, and the chances of you being able to interpret a clear ROI from your SEO […]

Truly great content is the fuel for any great marketing campaign. As a website owner, you probably find yourself having to produce a great deal of written content and that can sometimes be problematic. Perhaps you don’t feel that you are a good writer, or perhaps you have difficulty keeping your thoughts and notes organized. […]