Visibility metrics in Google Ads

Visibility metrics in Google Ads

While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.

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How to add someone to Wordpress

Is WordPress SEO Friendly?

Given the emphasis on SEO in order to make your site all it can be, it’s normal to wonder if your Content Management System (CMS) is SEO friendly. If you are using WordPress, you may be wondering if it’s worth switching or if it’s better to stay where you are. So, to help make that […]

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Latest version of Yoast SEO

The Latest Updates for Yoast SEO 11.6 

In May, Google announced support for how-to structured data. In response, Yoast’s SEO plugin has been updated and revamped with new how-to blocks. This update also makes the meta box easier to use with a tabbed interface along the top, and fixes to security and schema to round things out. These updates come in support […]

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What Is The Difference Between SEO and PPC_

What is the Difference Between SEO and PPC?

What is the Difference Between SEO and PPC? To understand the difference between SEO and PPC services, let’s start by visualizing how you personally use search engines like Google on an everyday basis: Say you’re getting ready to book a vacation and you want to find ideas of what to do in Hawaii, or search […]

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Google Ads consultant In Google Images

Google Launches “Ads” Within Google Images

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go […]

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How to Add Google Admin to Google Analytics

How to Add Google Admin to Google Analytics

You may be wanting to add users to your Google Analytics account, but are unsure of how to do it. You may, in fact, add them at any of three levels: account, property, and view. Depending on what level you choose to add them at, they will have different degrees of access. For example, a […]

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how to google my business desktop

How to Add a User to Google My Business

If you are the owner of a listing and you would like to add another user as an owner or manager, you may follow the process detailed below. This will allow you to give them access without needing to share your own personal account information. By designating them as an owner, manager, or site manager, […]

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New Cross-device Tracking

What to Expect from the New Cross-device Tracking

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution […]

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Google Search Console SERP

How Can Google Search Console help improve your ranking in SERPs

Are you using Google Search Console? If not, you may want to check it out after this latest update, or at least Google is hoping that you will. This new feature has been introduced by Google with the expressed goal of bringing attention to Search Console, but you may be wondering what precisely Google Search […]

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Google Local Services Ads

What Is Google Local Services Ads?

Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example. As time went on, other services like HVAC and electricians were added.

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