Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness. Quality Score […]

Do reviews really matter? Some businesses have a tendency to pay little attention to their Google reviews, or worse, they might ignore them outright. Google reviews can be extremely important to your business in a variety of ways, however, some of which we will discuss here. Why Do Reviews Matter? Reviews are a convenient means […]

A new version of Google Shopping has arrived, and while it hasn’t been rolled out everywhere quite yet, it should be available in the US and Canada in a matter of days, and globally by year’s end. By offering this feature to all merchants, Google will be increasing its appeal to consumers and sellers alike. […]

It’s a common enough question, and one that you may have asked yourself: is it better to rely on SEO or Google Ads? You may be disappointed to learn that the answer is not quite as simple as one might expect. Some deciding factors might include your budget, industry type, and how fast you expect […]

Your website needs traffic, but what is the best way to get it? For many, the first choice is Search Engine Optimization (SEO). In fact, they might not even try anything else, trusting the tried-and-true SEO methods that they are familiar with. Others make great use of social media to reach their audience and entice […]

Click full screen for full video:   Full Transcript Below   Hello, it’s Christian Thomson here from Marwick Internet Marketing, your local premier Google partner agency in British Columbia. We’re teaming up with the Tri-Cities Chamber Of Commerce today to present a grow with Google seminar, reach customers online with Google. So this is going […]

If you noticed an unexpected drop in your website’s traffic in November of 2019, you are not alone. Google released an update—or rather a series of updates—that impacted many websites. While some benefited from the updates, several others did not. So, what changed? How have site owners adapted? Here are some thoughts and observations on […]

Keywords are the words and phrases that sum up what your content is about. In terms of Search Engine Optimization (SEO), keywords are the words used by those searching for information online. For example, someone with a dog might enter the words “best dog food for Labrador Retrievers” when searching for the healthiest option for […]

What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive. Generally speaking, you are looking to keep this as low as possible. […]

Google has been gradually ramping up its local search monetization; have you noticed? At the end of 2016, it introduced local search ads, which placed ads on local business listings on Google Maps, and then began putting ads in local Knowledge Panels roughly two years ago. This is something, we could get behind. But not […]