what are the most expensive keywords on Google Ads in 2020

What Are The Most Expensive Keywords On Google Ads In 2022?

How do you turn $2 into hundreds or even thousands of dollars in a day? Your first thought might be to dismiss the notion that such a thing is possible, but Google does it every single day with keywords. When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords […]

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Improving Quality Score of Google Ads

Improving Quality Score of Google Ads

Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness. Quality Score […]

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Google Ads 2020 Latest Trends

Google Ad Trends In 2020

It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly. While there are often […]

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Google Shopping Guide

What You Need to Know About Google Shopping

Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious). Formerly known by names such as Google Product Search, Google Products, and Froogle, Google […]

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cost per click Google Ads

How do I lower the cost per click in Google Ads?

What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive. Generally speaking, you are looking to keep this as low as possible. […]

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Visibility metrics in Google Ads

Visibility metrics in Google Ads

While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.

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Google Ads consultant In Google Images

Google Launches “Ads” Within Google Images

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go […]

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Google Local Services Ads

What Is Google Local Services Ads?

Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example. As time went on, other services like HVAC and electricians were added.

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los angeles california usa skyline-Google AdWords Consultant

Hiring a Google AdWords Consultant for L.A. Businesses

Most businesses don’t hesitate to hire consultants when they need to. After all, it is not possible for anybody to be an expert in everything. By hiring consultants, you are able to make use of someone’s knowledge and experience to benefit your company without having to invest in potentially hundreds of hours of training. Hiring […]

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Google Marketing Live Ads

Google Marketing Live: Taking automated ads and campaigns to the next level

Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and […]

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