While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go […]

Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example. As time went on, other services like HVAC and electricians were added.

Most businesses don’t hesitate to hire consultants when they need to. After all, it is not possible for anybody to be an expert in everything. By hiring consultants, you are able to make use of someone’s knowledge and experience to benefit your company without having to invest in potentially hundreds of hours of training. Hiring […]

Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and […]

Interested in working with us to improve your Google Ads performance? Reach out to us today and start working with an experience Google Ads Expert! Understanding the terminology of Google Ads (Formerly known as Google AdWords) can be pretty intimidating. Here’s our list so you can know your CPA from your CPC. Google Search Network […]

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and […]

Keeping up with new technologies to master, new trends to follow, and new ways of getting things done can be challenging at the best of times. If you have been using Google Ads (formerly known as Google AdWords), you may be wondering what you need to know for 2018. The answer to what’s next in […]

Standing out in your chosen field is rarely easy, but when it comes to the practice of law, it can be especially difficult. With record numbers of students graduating and the median retirement age being 75, there is plenty of competition. So, what can you do to make yourself visible to potential clients?

You know when you’re on a website and you randomly see banner ads of some shoes or articles of clothing you had recently looked at? You think to yourself how did they know that and why am I seeing this? This is Remarketing. It’s the idea that advertisers can track your browsing activity and present […]