google discovery ads guide

Google Discovery Ads: Everything You Need To Know

Quick Links What Are Google Discovery Ads? Google Discovery Ads are a revolutionary approach in digital advertising, harnessing the power of Google’s vast user data and machine learning technology to offer highly personalized ad experiences. Let’s dive into the intricacies of these ads, including the technology behind them, the controls advertisers have, and the platforms […]

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customer journey mapping - targeting the whole customer journey with your google ads strategy

Customer Journey Mapping: Targeting The Whole Customer Journey With Google Ads

ARE YOU TARGETING THE WHOLE CUSTOMER JOURNEY WITH GOOGLE ADS?   Many advertisers limit themselves to only targeting one small, albeit important part of the customer journey when they think about Google Ads. They only focus on the “Search” – placing their ad on the search results when a potential customer searches for their product or […]

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why is my google ads ROAS declining?

Have your Google Ads stopped working for you?

Are your Google Ads still contributing to your bottom line the way they used to?  If sales are down, maybe it is the economy, maybe it is seasonal or the re-bound from an online focused covid era.   However, there have been changes to the Google Ads Eco-system that could have undermined the effectiveness of your […]

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why is my conversion tracking data not accurate in Google Analytics?

Recent Fluctuations in Conversion Tracking Data

We have been seeing some pretty big fluctuations in Conversion data over the last few months. I had a good chance to talk to someone at Google this month, and it seems like it will continue into the new year. These changes, both for Google Ads and over all channels in Google Analytics 4 are […]

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ppc trends for 2024

PPC Trends 2024

As we approach 2024, it’s time to take a look at the upcoming trends in Pay-Per-Click (PPC) marketing. With insights from industry experts and data from leading digital marketing platforms, we can anticipate the shifts that will shape the PPC landscape in the coming year. Embracing AI in PPC Artificial Intelligence (AI) is becoming increasingly […]

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How to Calculate ROAS – The Ultimate PPC Metric

When you are investing in Pay Per Click (PPC) marketing, you want to be sure that you are getting the best possible value for the money you spend. PPC metrics are tools that are used by marketers to help determine the effectiveness of their PPC advertisements. Some of the metrics that marketers use includes the […]

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Shopping food online

How Physical Stores Benefit From the Surge in Online Shopping

It’s amazing how much can change in a year. The world today is not the same one that we knew at the start of 2020. During lockdown, businesses and everyday people adapted to changing circumstances by making use of technology. E-learning, e-commerce, and remote working all surged in popularity, and online social connections flourished. Today, […]

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PPC Strategy In Uncertain Times

PPC Strategy In Uncertain Times

Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way […]

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Selling More Online With Google And Shopify

Selling More Online With Google And Shopify (VIDEO)

Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google.   Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t […]

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How Much Should I Spend on Digital Marketing?

How Much Should I Spend on Digital Marketing?

As digital marketing continues to grow and take a more prominent role in advertising, it is normal for businesses to be wondering just how much of their budget they should be allocated to it. Answering that question, however, requires the consideration of several different factors. What is Digital Marketing? To begin with, let’s define digital […]

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