When you are investing in Pay Per Click (PPC) marketing, you want to be sure that you are getting the best possible value for the money you spend. PPC metrics are tools that are used by marketers to help determine the effectiveness of their PPC advertisements. Some of the metrics that marketers use includes the […]

It’s amazing how much can change in a year. The world today is not the same one that we knew at the start of 2020. During lockdown, businesses and everyday people adapted to changing circumstances by making use of technology. E-learning, e-commerce, and remote working all surged in popularity, and online social connections flourished. Today, […]

Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way […]

Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google.   Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t […]

As digital marketing continues to grow and take a more prominent role in advertising, it is normal for businesses to be wondering just how much of their budget they should be allocated to it. Answering that question, however, requires the consideration of several different factors. What is Digital Marketing? To begin with, let’s define digital […]

How do you turn $2 into hundreds or even thousands of dollars in a day? Your first thought might be to dismiss the notion that such a thing is possible, but Google does it every single day with keywords. When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords […]

Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness. Quality Score […]

It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly. While there are often […]

Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious). Formerly known by names such as Google Product Search, Google Products, and Froogle, Google […]

What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive. Generally speaking, you are looking to keep this as low as possible. […]