product page SEO tips for ecommerce stores

Product Page SEO: Tips To Get Your Products Ranking

Table of Contents 1. Doing Proper Keyword Research: Beyond Search Volume to User Intent When crafting an SEO strategy for your e-commerce product pages, the cornerstone of your efforts begins with thorough keyword research. However, the process involves much more than simply targeting terms with the highest search volume. To truly excel, you must delve deeper to […]

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ga4 ecommerce reports - items viewed and added to cart

Shopify Analytics: Key Stats and Tools To Help You Understand Your Store

In the dynamic world of e-commerce, the success of your online store largely hangs on your ability to understand and respond to your store’s data. This is where Shopify Analytics comes into play. But what exactly is Shopify Analytics, and why is it pivotal for every Shopify store owner to understand? What is Shopify Analytics? […]

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Internal linking for ecommerce SEO success

If you’re running an ecommerce site nd haven’t stopped to properly define your internal linking strategy, you could be leaving thousands of dollars on the table.

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Key Google Analytics Reports for Really Understanding Your Ecommerce Business

You work hard to make your business all it can be, so when you need to make important choices, you want them to be informed decisions. Fortunately, there is no shortage of information available to you, especially with tools like Google Analytics. Google Analytics is so effective that nearly 70% of the top 10,000 sites online are using […]

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Shopping food online

How Physical Stores Benefit From the Surge in Online Shopping

It’s amazing how much can change in a year. The world today is not the same one that we knew at the start of 2020. During lockdown, businesses and everyday people adapted to changing circumstances by making use of technology. E-learning, e-commerce, and remote working all surged in popularity, and online social connections flourished. Today, […]

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Digital Marketing Major Tom interview

When eCommerce Lacks Diverse Representation – How One Agency Filled the Gap

Major Tom, a full-service digital marketing agency — with offices in New York, Toronto, and Vancouver — recognized a need for increased audience representation and created diverse digital avatars to help address the issue. REACH spoke with Tina Star, Group Director of Media, to learn more about the project and the motivations behind its launch.

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