what is cross network in ga4 google analytics 4

What Does Cross-Network Mean in GA4?

Are you looking at your Google Analytics 4 reports and wondering what this new default channel is? “Cross-Network” is a new default channel grouping that was introduced with the launch of GA4 and the (painful!) transition away from the now retired Universal Analytics or GA3. The “cross-network” default channel in Google Analytics 4 (GA4) refers […]

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