Social Media

The Importance Of Social Media In Business

Christian Thomson
May 10, 2013  •   2 min read


Updated July 30, 2020, 12:21 pm

Social media in business is becoming increasingly complex in today’s business world. It’s no longer enough to have an official website, or to use social media giants like Facebook and Twitter. A successful social media campaign will likely have to bring together a variety of different components. The result of which should be something unique to your business that gives you a decisive edge in your marketplace.

Marwick Marketing understands the role of social media in business. This is why they are proud to offer an extraordinary array of services designed to help your business find a way to reach the largest target audience possible.

Social media isn’t just a useful part of business. It’s an essential part of business.

Social Media in Business

Social Media And Your Business

Marwick Marketing offers more than just SEO services, or the ability to promote your business in blog posts, through websites such as Trip Advisor, or through ingenious guerrilla marketing techniques. Marwick Marketing has been serving Vancouver and Langley businesses for a number of years. What you need is an online marketing company that offers all of these services, but also understands that social media marketing is a concept that is constantly evolving. Marwick Marketing will work to create a social media platform for your business that will take into account your strengths, your weaknesses, and your plans for the future.

Twitter and Facebook are only the beginning, and unfortunately many businesses are not even using these social media basics to their fullest potential. Your Facebook page for your business should offer visitors a plethora of articles, products, and opportunities for people to interact with you. Your Twitter account should give all of these things to your followers as well.

And what about Pinterest, Google+, or even Tumblr? A number of businesses of all different sizes have used these social media outlets to reach even larger groups of people. Using sites like Tumblr and Pinterest really depends on what type of business you have, but by no means should they be disregarded as potentially viable aspects of your social media campaign.

The important thing is that you use every available avenue to reach your audience. It could involve offering content on your site that can be shared across a wide array of social media platforms. It could involve creating YouTube content that can be shared on Facebook or Twitter. Marwick Marketing understands that the possibilities are endless.


Christian Thomson
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Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.