The Importance of Instagram Aesthetics for Your Brand

Is your business taking full advantage of Instagram? If not, you could be missing out on a big opportunity to boost your brand, your followers, and your conversions.

Boasting over a billion monthly active users to date, this photo-sharing app is a mammoth marketing force to be reckoned with. And with those kinds of numbers, it’s a pretty safe bet that your target customers (and your competitors) are scrolling away on their feeds at this very moment.

But creating a winning branding platform on Instagram takes more than just uploading dazzling photos. Today’s social media business profiles need to drive people to their brands, using captivating and truly Instagrammable content.

Whether you’re a budding entrepreneur or an established business owner trying to promote your brand, there are a few basics you’ll need to nail down to up your Instagram aesthetic appeal.

Choose a Theme

The theme you choose will set the tone for your entire Instagram profile. Are you looking for bright and airy? Or do you want a darker, moodier feel? Having the right theme should speak to your business and your target customers.

There’s a ton of inspiration to be had on Instagram. Get ideas from similar businesses related to your niche. Taking the time to find accounts that grab your eye will help you plan the look and feel of your feed.

SEM Instagram Aesthetics for Your Brand

Edit Your Photos

When it comes to creating cohesive, captivating Instagram aesthetic, it’s all about the editing. Make sure to use similar editing rules for every picture you post. While that doesn’t mean you have to use the exact same filters each time, edit your photos so that they are consistent with the theme of your brand profile.

Need help editing your photos? Photo editing tools like Lightroom can help to take your editing prowess to the next level. If you want to keep things nice and simple, you can always use the filter options that come with Instagram.


Plan ahead

Posting on the fly can interrupt the flow of your feed. When you are creating a stunning Instagram aesthetic, you want to make sure all your posts are well-curated and cohesive on your grid.

Stay conscious of the look of your Instagram page, planning out what photos will be placed next to or on top of other images. Before you post, a handy visual planner like Later will help you visualize how your photos flow together on your feed.

With some planning and a little searching, you can create a stunning Instagram aesthetic that will get you noticed, turning those followers into conversions.
Just remember, whatever the subject matter, visual composition, or theme you choose—just make sure to STICK with it!

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.

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