ppc

Google Ads, Google Adwords, PPC

What’s Next in Google Ads Trends?

May 4, 2018 by Catherine Ayesa

Keeping up with new technologies to master, new trends to follow, and new ways of getting things done can be challenging at the best of times. If you have been using Google Ads (formerly known as Google AdWords), you may be wondering what you need to know for 2018.… Read more

Google, Google Adwords, Mobile Marketing, SEM

Google AdWords click-to-text message extension is now LIVE

November 8, 2016 by Christian Thomson

Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid getting put on hold, listening to a list of menu options or waiting to get transferred in order to speak to the right person at a business.… Read more