Google Analytics

Google

What to Expect from the New Cross-device Tracking

November 28, 2018 by Christian Thomson

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more

PPC, SEM

What is a Google Enhanced Adword Campaign?

February 28, 2013 by Christian Thomson

What is a Google Enhanced Adword Campaign? Google Adwords Enhanced Campaigns are being rolled out across Canada to Google Adwords accounts from February 2013 and all Adwords account will automatically upgrade in the summer of 2013. This short video from Google neatly explains what a Google adword enhanced campaign is: Google has updated Adwords to reflect the growing use of multiple devices to access the web, such as computers, laptops, tablets and mobile phones.… Read more