Google Adwords

Google, Google Ads, Google Adwords, Mobile Marketing

Google Marketing Live: Taking automated ads and campaigns to the next level

July 15, 2018 by Christian Thomson

Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and Google’s focus on three core concepts: value, trust, and transparency.… Read more

Google Ads, Google Adwords, How To.., PPC

7 Common Google Ads Mistakes and How to Fix Them

May 22, 2018 by Catherine Ayesa

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more

Google Ads, Google Adwords, PPC

What’s Next in Google Ads Trends?

May 4, 2018 by Catherine Ayesa

Keeping up with new technologies to master, new trends to follow, and new ways of getting things done can be challenging at the best of times. If you have been using Google Ads (formerly known as Google AdWords), you may be wondering what you need to know for 2018.… Read more

Google, Google Ads, Google Adwords, Internet Marketing, Marketing, Online Marketing, Search Engine Optimization, SEO

Customers Want Immediate Action: Will They Find Your Competitors First?

October 1, 2017 by Cassandra

  Expectations For ‘Right Now’ Are On The Rise!
  • Customers want immediate action: Will they find your competitors first? It’s as simple as this: Invest more in your marketing strategies than your competitors. Ever wonder why your competitors might get a sale before you?
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Google, Google Ads, Google Adwords, Google Places for Business, Internet Marketing, Online Marketing, Search Engine Optimization, SEO

Google Ads Updates and Upgrades!

September 11, 2017 by Cassandra

*New* Google Ads (Formerly known as Google AdWords) Updates and Upgrades! (Mobile Extensions Updates and Upgrades)     We’ve seen location extensions for display, automated call extensions, and most recently, call extension bid adjustments. Here’s the newest major mobile upgrades: 1) Interactive, tappable sitselinks Sitelinks are becoming tappable on mobile!… Read more