What is the difference between SEO and PPC? Hey, it’s Cassandra from Marwick Marketing. Welcome to our first digital marketing FAQ segment where we answer your most pressing marketing questions. Today, we’re talking about the difference between SEO and Pay Per Click.… Read more
Although it is probably not something that you want to think about just yet, the fact of the matter is that 2019 is not too far away, so it is worth starting to plan for what the next year will bring.… Read more
When you first start dealing with SEO, there will likely be a number of terms that you are not too familiar with, including, perhaps, SEO itself, which of course stands for Search Engine Optimization. Other terms that you are likely to hear refer to White Hat SEO and Black Hat SEO.… Read more
Effective SEO Strategies to Optimize Your Website for Mobile Search Web searches performed on mobile devices are gradually becoming the norm as more and more people access the internet from their tablets and smartphones. People want to find information while they’re on the go and if you want your company or brand to feature high on the search engine result pages of searches performed on mobile devices then it is imperative that you optimize your website or blog for mobile search engine optimization.… Read more
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