Adwords

Google Ads, Google Adwords, How To.., PPC

7 Common Google Ads Mistakes and How to Fix Them

May 22, 2018 by Catherine Ayesa

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more

Google Ads, Google Adwords, PPC

What’s Next in Google Ads Trends?

May 4, 2018 by Catherine Ayesa

Keeping up with new technologies to master, new trends to follow, and new ways of getting things done can be challenging at the best of times. If you have been using Google Ads (formerly known as Google AdWords), you may be wondering what you need to know for 2018.… Read more

Google, Google Ads, Google Adwords, Internet Marketing, Marketing, Online Marketing, Search Engine Optimization, SEO

Customers Want Immediate Action: Will They Find Your Competitors First?

October 1, 2017 by Cassandra

  Expectations For ‘Right Now’ Are On The Rise!
  • Customers want immediate action: Will they find your competitors first? It’s as simple as this: Invest more in your marketing strategies than your competitors. Ever wonder why your competitors might get a sale before you?
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Google, Google Ads, Google Adwords, Google Places for Business, Internet Marketing, Online Marketing, Search Engine Optimization, SEO

Google Ads Updates and Upgrades!

September 11, 2017 by Cassandra

*New* Google Ads (Formerly known as Google AdWords) Updates and Upgrades! (Mobile Extensions Updates and Upgrades)     We’ve seen location extensions for display, automated call extensions, and most recently, call extension bid adjustments. Here’s the newest major mobile upgrades: 1) Interactive, tappable sitselinks Sitelinks are becoming tappable on mobile!… Read more

Google, Google Adwords, Mobile Marketing, SEM

Google AdWords click-to-text message extension is now LIVE

November 8, 2016 by Christian Thomson

Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid getting put on hold, listening to a list of menu options or waiting to get transferred in order to speak to the right person at a business.… Read more