SEO Woman Team Marwick Marketing

Seven Women-lead Companies We Admire

Team News

March 4, 2019 by Crista-lea

Over the past 15 years, women entrepreneurs have been making huge strides in the business world. According to the latest data from the Global Entrepreneurship Monitor, the number of female-owned businesses increased by 10 percent globally in 2016. In the U.S alone, 1,821 women opened new businesses each day between 2017 and 2018—a growing shift marking a mighty leap forward for female entrepreneurs today.

While progress still needs to be made towards gender equality, women entrepreneurs across the planet are proving time and time again that they have what it takes to succeed.

In recognition of International Women’s Day, we thought it would be fitting to celebrate the accomplishments of these fantastic, trailblazing female entrepreneurs.   

Hipcamp

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Can’t get enough of camping, backpacking, or hiking? Whether you’re a nature newbie or a seasoned outdoor enthusiast, you know how frustrating it can be when all the good campsites are booked up.

Now, thanks to Hipcamp CEO and founder, Alyssa Ravasio, finding great campsites just got a whole heck of a lot easier for the 40-plus million Americans who enjoy camping.

Land sharing possibilities

Connecting campers and land, Hipcamp is changing the face of camping in the U.S. Land sharing is opening all kinds of campsite possibilities, allowing people to fully immerse themselves in breath-taking ecosystems and natural habitat like never before.

Just like Airbnb, private landowners can list their property for rent on Hipcamp. Campers can browse the online platform and look up a wide variety of available rental options, from beaches and ranches to vineyards and nature preserves.

How it all began

Just like countless other campers out there, Ravasio was frustrated with the lack of good campsites available. So, she decided to do something about it by working on an online solution to tap into the private land rental market. After taking a 10-week coding class, Ravasio started building the website in 2013.

Today, Hipcamp has listings for over 300,000 private campsites across the country, with thousands of hosts and millions of campers using the site each year.

Werk

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Does your employer offer workplace flexibility? In a world where the 9-to-5 workday no longer makes any sense, forward-thinking employers are dropping the rigid and unyielding workspace model in favour of a more flexible and collaborative working environment—and that’s good news for women everywhere in today’s modern workspace.

Workplace flexibility that empowers women

Being the primary caregiver, women often struggle with major responsibilities at home and at work, leading to major female talent leaving the workforce.

Family and fulfilling career—can a woman have the best of both worlds in today’s fast-paced, demanding work environment? Anna Auerbach and Annie Dean, the co-founders of Werk, certainly think so. 

After only two phone calls (and never even having met face-to-face) Auerbach and Dean joined forces to create Werk.

Werk offers a job board platform aimed at companies wanting to attract and retain highly qualified women by allowing them to arrange flexible working conditions that meet their lifestyles.

Auerbach and Dean’s vision doesn’t just end with greater workplace flexibility options for women. Employers looking to post positions on the job board must meet a promotions requirement, meaning women have access to upward career movement.

FutureFuel.io

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Did you know that 70% of the emerging workforce today graduates with student loan debt?

Student loan debt has reached epidemic proportions in the United States—$1.47 trillion and counting. That whopping figure is exactly what Lauren Taylor had in mind when she launched FutureFuel.io in 2016.

Fight student loan debt

An MIT grad who was previously employed at Google, CEO and founder, Laurel Taylor’s vision helps businesses offer student debt repayment as an employee benefit, enabling students and growing professionals to get rid of their debt and their stress—a win-win situation for both employers and employees.

The burden of student loan debt doesn’t only impact young workers, but also the employers that hire them. Stressed out employees are more likely to get sick and be less productive in the workplace. Employers looking to attract and keep next generation talent are taking advantage of FutureFuel.io to help pay down student’s debt.

Maven

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Women make most of the healthcare decisions for their partners, relatives, children, and themselves. Yet, surprisingly, women don’t have access to the healthcare support they need.

That gap was precisely what inspired Katherine Ryder, a former journalist, and VC investor, to launch Maven—a digital health startup platform designed by women for women, connecting them with healthcare practitioners.

Get access to top healthcare providers anytime you need to, day or night

Balancing family and career, today’s woman has never been busier. Thanks to Maven, women have instant digital access to a wide range of vetted healthcare professionals. With no more than a swipe of a finger, you can video chat or direct message physical therapists, nutritionists, OB-GYNs, pediatricians, mental health specialists, prenatal experts, career coaches, and so much more.

W North

w north logo

The W North Mission

Develop more women to leading positions in business, and in doing so we will elevate the teams they work in, the families they lead and the communities in which they live.

Through 6 international city networks, they are able to educate, collaborate and support professional women’s concerns to improve their daily work life. 

This emerging global community of women are providing leadership guidance to professional women and offering a boutique networking opportunity via an annual conference in Whistler, BC, Canada. Learn more about their upcoming W North conference in April. 

Heather Odendaal, is the co-founder of W North and an inspiration to us all! We are looking forward to watching this women’s network continue to grow and flourish.    

Mountain Squeeze

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Being a Squamish-based company, we couldn’t end off our top list of women-lead companies without spreading some local love, now could we?

Surrounded by the majestic Coast Range Mountains and enough outdoor activities to shake a stick at, Squamish has it all. Just ask Erin Stanza and Ami Massey, the founders of Mountain Squeeze.

But the endless recreational possibilities and all that natural beauty are not the only things these residents of Squamish are passionate about.

When it comes to the ultimate healthy west coast lifestyle, for these two fantastic women, it’s all about the juice.

Business partners turned best friends, Erin and Ami started up Mountain Squeeze, a mobile cold-pressed juicer shop. Providing this vibrant community with convenient and healthy choices, they have been serving up some of the healthiest, yummiest, cold-pressed juices you’ll find anywhere in BC.  

So, the next time you’re in Squamish, grab yourself a glass full of vitality—just look for their colourful, funky truck at your local event. 

Squamish Water Kefir Co. 

 

Our last shout out is also for these local Squamish women using their creative efforts to launch this delicious drink.  Sabrina and Kristin founded Squamish Water Kefir Co. We adore this yummy and nutritious beverage and admire the story of these dually driven entrepreneurs for improving the health of all those around them.

Their story starts in 2015 when Sabrina and Kristin founded the company and kick started their dream of owning their own business. You will find them at the Vancouver farmers market all this summer and the Healthy Family Expo at the Vancouver convention center in March 2019. 

A Shout out to the women at Marwick Marketing

Female-lead-businesses are rising at a historic rate, which is fantastic! If you dig beyond the surface you’ll also find that women are the driving force behind many successful businesses too. Did you know that the Marwick Marketing team is 63% female?

seo specialist at digital marketing agencyWe are so lucky to have such a strong group of incredibly intelligent and creative females in our office. Catherine Ayesa is the backbone of our creative design team and she goes above and beyond EVERY.SINGLE.DAY. The consistent motivation of this lady is impressive and to top it all off, Catherine is highly qualified with google certifications to make her a valuable asset to our digital marketing agency

Today is the perfect day to honour the women in tech.  Catherine Asun is an SEO specialist here at Marwick Marketing and her devotion to her work, family, DJ skills, and appreciation of a good coffee are admirable values that we appreciate about you. Thank you for all your hard work Catherine!

Successful stories like our top picks are giving many women the inspiration and motivation to strive for greatness. From all of us at Marwick Marketing, we wish you the very best International Women’s Day!