What is Pinterest Advertising?

Pinterest Ads are simply regular pins that can be promoted and “placed” where your target audience is most likely to see them, such as in their home feeds, category feeds, or search results. 

What type of business can benefit from Pinterest?

There are a lot of misconceptions about Pinterest, such as; people only pin food content, only women are on the platform, your target audience isn’t on the platform, or that you just don’t have time for another social network. 

However, most businesses do stand to benefit tremendously from advertising on Pinterest. The platform’s size is substantial.  It ranks ahead of Twitter, Snapchat, Linked In, and Whatsapp in terms of the number of users, therefore, opens up a whole new world of opportunities.  

People often visit Pinterest for inspiration – a necessary component for driving conversions across most industries. Regardless of who your target audience is, Pinterest generates some powerful insights about what your users like.  It also fosters very high engagement, drives traffic, and it converts more “browsers” into buyers. Pinterest also grants you access to see what is trending right now in your industry which is hugely helpful for your own content creation. 

How much does Pinterest Advertising cost?

There are only two costs associated with Pinterest Advertising – the initial set-up which is $1,500 and then a suggested budget of $300 – $750 a month for most local companies. 

How does Pinterest work?

As a visual search engine, Pinterest attracts a consumer base that is actively searching for solutions to their problems. Thus, your consumer’s attention is already won at the very beginning of their online journey. When creating ads, we select the key terms you’d like to bid on and your targeting. The platform then targets your “pin” across Pinterest based on those terms and targeting.

 

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