Your website is up and online, you have great SEO and SEM – yet your leads are on the slow side. There could be hundreds of reasons why people are not converting into customers. A slow website, bad user experience, missing information, forms not working and so on and so on.
We provide clients with live recordings of users on your website, literally watching them leave money on the table and go to another website. This allows us to work on the website and remove those barriers and increase your conversion rate.
CRO With Heat Maps
CRO With Live User Recordings
Using live recordings we can watch users navigate through your website. The videos “trace” the mouse and highlight mouse clicks and scrolling.
More About CRO
CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.
At its most fundamental, CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent a conversion from ever happening.