SEO is one of those things that is never really “done.” No matter how much time and effort you put into it, there will always be more to learn. That’s because SEO is constantly evolving. Taking the view that you have mastered it will simply cause you to fall behind as new tends emerge.
With that in mind, let’s look ahead to the coming year and examine SEO tips for 2020.
The Need For Speed!
While the whole point of trends is that they change over time, Google’s focus on the customer is a constant. One thing that users consistently respond to is speed. Google made mobile speed a priority in 2018, and speed for desktop sites was equally important in previous years. It’s a safe bet that speed will continue to be important.
For users, a lightning-fast, responsive site is a major factor in determining success. The longer a site takes to load, the more likely a user is to click away. In fact, Google published a chart showing bounce rates which revealed that as load times go from 1 second to 3 seconds, the bounce rate increases 32%. By 5 seconds, it increases 90%. By the time load speed reaches 10 seconds, the bounce rate has increased by 123%.
Clearly, prioritizing speed is important as you develop your site.
A Local Focus
Google is placing a growing emphasis on local products. This means that anything that affects your local listing is going to play a greater role going forward. Local SEO will provide you with many benefits now and in the future, as Google places more emphasis on geo-targeted searches.
The importance of reviews is not something new, but there will be a growing emphasis placed on them. Positive reviews from your customers can increase your visibility and bring new customers to your business.
With Google’s focus on local SEO, reviews will come to play a larger role in your site’s ranking. Finding ways to increase and improve customer reviews should definitely be a part of your SEO strategy.
As more websites appear on the scene, the need for longer search queries becomes increasingly important in targeting precisely what users are looking for. Over one-third of Google search queries are now 4+ words in length, and that is likely to grow.
The growing popularity of voice search has been on lists like this for the past few years, and it continues to be something to watch.
While voice search may initially have been something fun to fool around with, it is now the regular means of search for many users. This ties in with nicely with long-tail keywords as mentioned above. With more voice search taking place, there is less typing being done. As a result, there is less abbreviation in search, and more normal conversation. Search is now being conducted with questions as opposed to entering one or two search terms. Voice search also tends to be more focused on local queries.
As we move into 2020, you should strongly consider voice integration strategies as part of your SEO.
Content is Still King
As part of its drive to continually improve the user experience, Google is looking for quality content to serve up in response to queries. Where once websites could focus on regularly producing content, they should now be emphasizing quality over quantity. Going forward, Google’s evolving algorithms will be better able to discern expertise and trustworthiness on a given topic. Good keywords attached to poor quality content will no longer suffice.
SEO never stands still, and neither should you. By keeping aware of trends, you will be better able to provide a better user experience, which in turn will boost your SEO results.