Digital Marketing, Search Engine Optimization, Social Media, Website Design

What Is SEO? How To Grow Your Business Using Search Engine Optimization!

Christian Thomson
July 14, 2017  •   2 min read

Updated July 30, 2020, 12:21 pm

How can you grow your business using SEO? First, it’s important to understand what SEO isWhat Is SEO? SEO is Search Engine Optimization.


But, what is Search Engine Optimization?! 

Search engines like Google, Bing, and Yahoo all use an algorithm consisting of a series of strategies used to help present each searcher with the most reliable, up-to-date, relevant content for whatever it is they’re searching for! 

SEO is like a built-in road map. It’s like a GPS. 

It dissects key words out of web pages in order to find content the searcher will find useful. In other words, it’s a strategy used to supply the searcher with the most relevant information.


At first, SEO can be difficult to understand. Here are the main ideas to consider when trying to optimize your website:

  • Links
  • Backlinks (high-quality recommendations)
  • Titles and keywords
  • Tags
  • Content (fresh, quality content- think blogs, vlogs, etc) 
  • Reputation
  • View duration (pogo-sticking is not SEO friendly)
  • Social Media
  • Mobile friendly 
  • Load time 

Watch this video to learn more about these main ideas and to find out how you can use Search Engine Optimization to help grow your business!



So, why is SEO important?

If you have a website, search results matter, and having an optimized website matters even more!

If your competitors are ranked higher than you, you won’t be seen by a potential customer. Your competitor will be listed, and therefore seen, before you.

SEO is something that takes time to build up, and should be done on a monthly basis to see growth.



Use the link below to find out how you can improve your website! It takes 45 seconds to get a full, in-depth report on improvements that can be made!



Don’t have a website yet?

Need help with SEO?

Comment below and I’d love to help you!

Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.