Managing a business is sometimes like walking a tightrope, having to balance the needs of the company against the budget. What can you invest in? What should you try to handle yourself?
One thing that some companies might occasionally question is the need for an SEO expert. After all, there are all sorts of videos and articles online that go fairly in-depth into the subject. Wouldn’t it be possible to simply handle it yourself?
Well, yes, you could probably try to do it yourself, but the real question is not whether you can, but whether you should, and the answer to that is quite different. Doing your own SEO means splitting your focus and taking time away from other tasks that you need to accomplish. Additionally, SEO is most likely outside of your specialty.
Here are three of the biggest reasons why you should hire an SEO consultant in Canada:
- Your SEO Determines Your Online Success
- It Takes Time to Get Results
- Doing it Wrong Could Prove Even More Expensive
Your SEO Determines Your Online Success
Today, whenever anybody needs something, their first step is generally to check online, and more often than not, whatever business Google presents at the top of their search results will be the one that they choose.
It’s for this reason that SEO is so important—if you are not highly visible to your potential customers, they may overlook you completely. If your SEO isn’t good enough, you simply won’t be as visible as you need to be.
As mentioned above, you can certainly take a shot at doing your own SEO, but you may want to ask yourself if you can match the efforts of an SEO expert who is working to improve results full-time?
It Takes Time to Get Results
On the topic of time, good SEO takes a lot of it. If you are not able to devote the time necessary to build backlinks, post on social media, and make use of other time-consuming strategies, you really are best served by hiring a professional.
Most businesses hire accountants instead of trying to have someone multi-task. It’s the same concept for SEO.
Doing it Wrong Could Prove Even More Expensive
As mentioned above, most businesses wouldn’t think twice about hiring a qualified accountant or legal team to meet their needs. It’s simply one of the costs of business. In much the same way, hiring an SEO consultant really shouldn’t be much of a question, especially given how vital it is to your business.
Not optimizing your website correctly obviously won’t have the same kind of consequences as drastic errors in your accounting, or bad legal advice, but it certainly will result in lost revenue if your audience simply cannot find you.
Poor SEO means that your site will not rank well. Not ranking well means that you will be effectively invisible to many of your potential customers, who on average will not look past the top 3 listings on a search engine results page.
Even worse, if your SEO is handled in a way that knowingly or even unknowingly violates Googles guidelines—which can be quite strict—then you may find your site being banned from the search engine altogether, and that is definitely not something that you can afford.
These are simply three reasons that you need an SEO consultant in Canada, and there are certainly more, but these should suffice to show you that unless you have the time, patience, and expertise required, hiring an SEO consultant will cost you far less than not doing so.
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.