Search Engine Optimization for Law Firms – First Class Services
Is your law firm looking for a quality Google Partner Agency to manage the firms SEO? At Marwick Marketing we specialize in SEO for Lawyers.
As a full service SEO and online marketing company we partner with you to manage the law firms search engine optimization, social media, website design and Google Adwords (pay-per-click) advertising.
As a Google Partner agency we understand the latest best practices in SEO to get you ranked higher and increase your Law related leads.
We also provide competitive audits for your website V’s your local competition. So you can stay on top of the other law firms and their SEO & online marketing efforts. By partnering with Marwick Marketing you’ll stay at the forefront of the latest SEO and online marketing tactics.
Call Toll-Free 24 hours a day, 7 days a week, 365 days a year: 1-888-564-9340
Learn More About 1st Class SEO For Lawyers
While there are a number of search engine platforms, Google dominates this field with 85 percent of all global search traffic. “If you aim to optimize for Google and its algorithms, you should be in pretty good shape with any search engine.
Most busy lawyers struggle to find the time, energy and expertise to learn about and implement the best practices in law firm SEO marketing. Even many “internet savvy” – lawyers who have taken the lead by working with law firm SEO agencies – have seen a big drop in their search engine rankings, website traffic and flow of qualified leads. Even worse, other law firms have been virtually wiped off Google, penalized by Google for low quality, black hat or “spammy” SEO and link-building tactics.
While these big changes might sound scary or even unfair, they’re happening for a simple, logical reason…
Law Firm SEO has changed.
We are constantly being asked “What Happened to My Website Traffic?”
This question has become all too popular among lawyers as of late.
For the last decade, an eternity in “internet time,” the core strategy used by most law firm SEO firms was centered around manipulating Google rankings, or using “black hat SEO” (generating a large number of links from other websites to yours). The goal of these tactics was to fool search engines by making law firms’ websites appear to be larger and more authoritative than they really were. Oftentimes, law firm SEO firms acquired links from websites that Google deemed “spammy” or low quality. Every day Google brings to bear limitless resources to bridge the gap between “man and machine.” Google’s ultimate goal is to provide a great user experience, connecting searchers with the best, most relevant results possible. And you’d better believe, Google is getting very good at weeding out low quality websites and spammy law firm SEO tactics. The bottom line is that traditional Law Firm SEO is dead and content marketing is here to stay.
Tracking Your Law Firm’s SEO
Google Analytics is a service offered by Google that generates detailed statistics about traffic on a website. The basic service is free and fills the needs of most lawyers and law firms. It generates useful reports on site performance and tracks visitors from online referral sources.
Google Analytics provides valuable insight into the effectiveness of your website. You need to know what’s going on. Once you have a clear picture of what is working well, you can do more of it. When you have a clear picture of what is working poorly or not at all, you can fix it or eliminate it.
Marwick Marketing provides monthly, detailed SEO reports for your law firm. You’ll see the