Updated July 30, 2020, 12:16 pm
There is no quicker and easier way for people to find what they are looking for than to search online. Unfortunately, that will only be of benefit to your business if you are there for them to find. SEO is, effectively, advertising. Good SEO is what will allow your audience to find you. Bad SEO is what will keep you buried far down in the search results.
Here are some reasons why you need an SEO consultant in Toronto.
You want to be sure that your business appears front and centre when someone is searching for the services or products that you offer. Your goal here is to appear on the front page of results when someone does a search. On Google, the top 3 results for a search receive 60% of all clicks, representing a huge number of potential clients. Simply put, if you aren’t in the top three, the majority of your audience is going to your competition.
We will help you rank at the top of the search engine results page (SERP), which means more exposure for your business. More exposure means more customers, and more customers means greater sales.
Boost Your Credibility
When you are at the top of the results page, that effective signifies that Google is recommending you and that in turn goes a long way toward establishing your credibility. Having Google rank you highly is taken by most that you have a quality, respectable company, and a leader in your field. Many who are searching for a company to meet their needs see the top position as being the best of the companies turning up in the SERP.
That is where you need to be, and we will work to get you there.
SEO is Long-Term Marketing
SEO provides you with ongoing advertising.
An ad in a newspaper or magazine comes and goes. Print ads will be thrown away. Radio and TV ads are seen or heard and then forgotten. Using good SEO to reach the top of the search results page, however, means that you remain where people can see you for as long as you maintain that spot.
It will take some effort to reach the top spot, but once you are there, you can stay there indefinitely, provided you do the right maintenance.
SEO Targets Your Audience
Other forms of advertising tend to reach a general audience, only some of whom are interested in what you have to offer; by using SEO, you are putting yourself in front of those who are specifically searching for you, and that leads to better results.
Rather than spending time, effort, and money to reach people who may or may not be interested in your products, reach those who definitely are.
It is Comparatively Cheap
When you compare it to traditional advertising, search optimization is relatively cheap. A half-page ad in a major Canadian newspaper can cost you thousands of dollars for something that will be seen once and then put in the recycling. SEO, on the other hand, is considerably cheaper, and provides ongoing advertising.
Any of these reasons are enough to consider hiring an SEO consultant in Toronto, but more than anything else listed so far, the main reason is that your competitors are doing it. If you are not willing to do the same, you will, in essence, be handing them what could be your business.
Don’t let that happen. Make use of an SEO consultant and get the business you desire.