Given the importance of your website to the success of your business, it is critical that it be fully optimized. With the right SEO team on your side, you’ll experience a boost in organic traffic, a better ranking, and, most importantly, more conversions. Conversely, working without an agency, or the wrong one, might lead to a decrease in organic search rankings.

For our business to reach its full potential, you need a proper search engine optimization campaign, but how do you go about choosing the best SEO agency in Surrey BC?

Here are some tips to help you out.

Review Their Portfolio and Past Performance

You can start by looking at the company’s own website. It is properly optimized and are they showing up in searches for their keywords? If their own website is not performing as well as it should, they are unlikely to work wonders for yours.

You can learn a lot by looking at their past performance. Review case studies, look for industry awards, and check out other companies they work with to see how they are ranking in Google. Are they performing at a level that you would consider satisfactory for your own site? When it comes down to it, what you want to see in an SEO company is what you want for your own business: results.

When you have evidence of their past success, you can move forward feeling confident that they can help your business. But if that evidence is hard to find, you may want to look elsewhere.

Look For an Ethical Company

This can be a tricky one if you are unfamiliar with proper SEO practices, so it’s a good idea to have at least some basic knowledge of search engine optimization. If a company provides you with quick results by bringing traffic to your site, you will probably be quite happy. But if they are doing so by using unethical practices, typically known as Black Hat SEO, the results won’t last. Possible consequences of Black Hat SEO range from a negative impact on your search rankings and visibility to having your website banned from Google and other search engines.

You may also want to check if the company handles the work in-house or if they outsource it to a third party.

Recognize That Lower Costs Come With Risks

It’s normal and understandable that everyone wants to save money where they can. Working with the cheapest SEO provider you can find does come with some risks, however. While the price tag isn’t always indicative of the best quality, a low-end company may not have the resources to properly address your needs or scale with you as you grow. They may not be able to get the results you are looking for, and worse than that, they could end up doing long-lasting harm to your business if they do SEO incorrectly.

A less expensive agency with limited resources may also try to get results for you using Black Hat SEO, as mentioned above. While the prices of SEO agencies can vary widely, your primary concern should be getting the job done right.

Understand Your Goals and The Outcome You Desire

To choose the right SEO specialists for your company, you need to have a firm vision of what you want. You need to know what your business goals are and what you are hoping to achieve.

SEO has many different facets, and while you may ultimately address several of them, you should know where you want to start. Does your weakness lie in technical SEO? Do you need to improve your content? Knowing where you want to go will help you determine the path to take.

Does the marketing agency understand your goals? Are you able to communicate with them effectively?

Be Wary of Guarantees

This builds upon the previous points. There are no real guaranteed results, so be wary of what the company promises you. If they guarantee that you will reach a particular rank or receive a specific amount of new traffic, you may want to consider looking elsewhere.

SEO is constantly changing and evolving as search engines like Google update their algorithms. This means that SEO agencies are also constantly updating their approach to get you the best results possible. If the agency does offer you a guarantee, it should be that they will stay on top of every update and follow all the proper guidelines as presented by the search engines.

Ask How They Report Results

The agency should be able to explain how they report results. Using Google Analytics, for example, they are able to get a better picture of how your site is developing, what has been working, and what is still in need of adjustment. They should be creating strategies based on results gained in previous months, analyzing and interpreting them to determine the best way to reach your objectives.

Meet With the Company to Ask Your Questions

While it seems obvious, you should be sure to sit down (either in person or online) with the company and discuss exactly what they can do for you and how they will do it. This is also your opportunity to see if they fully understand your goals and to ask any questions that you may have.

You should be looking for transparency. The agency should be willing and able to answer your questions to put your mind at ease and to clarify any uncertainties, rather than claiming to rely on secret methods.

Keep in mind that when you engage an agency, you are looking for partners in your company’s future success. You should feel comfortable working with them and confident that you are making the right choice.

If you are looking for an SEO agency in Surrey BC, contact us today and learn about what sets Marwick apart.

We don’t provide a one-price-fits-all, and we’re unlikely to quote you until we’ve run an in-depth free SEO and website audit. SEO companies in Surrey, BC, who give you a price BEFORE looking at what needs to be done are missing the point of customized, tailored SEO marketing strategy.

We’re not just an SEO Company in Surrey!

You need to make sure that you are hiring the best SEO company for your business, but it can be hard to choose between all of the companies out there offering SEO services in Surrey. With us, you will benefit from our extensive experience, proven results, high standards, and focus on ethical tactics.

We have helped new firms who are just starting out and need to build traffic, large corporations who want to maximize their search traffic without paying for ad impressions, and companies that have been hit by Google algorithms including the Penguin and Panda updates.

So whatever your situation, if you need an SEO company In Surrey that can deliver on its promises and get you the rankings that you need, start by getting in touch with us today for your free website review.

We’re a certified Google Partner Agency that offers full-service online marketing. From website design, social media marketing, online brand reputation, Google Ads (PPC), Google Business Photos for Businesses, and training workshops.
Our marketing team is highly skilled, experienced, and recommended globally.

Serving Surrey BC Since 2012

Marwick Marketing is located two minutes from Highway 1 on the 200th intersection. Our address is 8661 201st Street, 2nd Floor, Langley, British Columbia, V2Y 0G9.