SEO is an ongoing process that seeks to continually improve your site, making it more appealing to search engines, thus earning you a higher spot on the SERP. There is usually work to be done on several aspects of your website to get the best possible results. Some of the things that the SEO agency will look at include:
Speed
Users get frustrated when pages and websites take too long to load. This is particularly true of mobile users. Bounce rate refers to the percentage of users who leave your website after visiting only one page. Google’s research has shown that the bounce rate increases by 32% as page load time goes from one to three seconds. If load times reach 5 seconds, the bounce rate increases to 90%. Optimizing your site for speed will help you retain visitors.
High-Quality Content
Another reason for a high bounce rate is having low-quality content or content that doesn’t match what the user is looking for. As part of providing an excellent user experience, search engines want to know that the sites they are suggesting have relevant, high-quality content.
It’s important that the content you create matches the search intent. If users find what they are looking for on your site and if the content is of high quality, they will be more inclined to stay and even click on other pages. This will signal to the search engines that your site offers value to users, which in turn will cause them to view your site in a more positive light.
Content freshness is also an important factor, as outdated information loses its value.
Ease of Navigation
Users should be able to navigate your site easily. If they arrive on a given page but don’t have a convenient, easy way to move to other pages on your site, they are more likely to back out and look elsewhere. A clean, clear design encourages visitors to peruse other parts of your website.
Keywords
Keywords are what brings users to your site. These are the terms that they enter into the search engines to help them find what they want. When you are using the correct keywords in your content, it helps search engines match the user’s intent to the information, goods, and services that you offer.
Other On-Page SEO Factors
On-page SEO, also known as on-site SEO, includes the factors listed above but also requires optimizing your headlines, HTML tags, images, and more. This helps to create an image of expertise and authority, which in turn leads visitors to have greater confidence in your business.