Crowdfunded $115,000

Using Social Media and Google Ads

Sensoria socks can track a runner’s steps, distance, speed and calories. The technology also serves as a “virtual coach”, detecting where you land on your feet and how you stride. There are wrong ways to run (such as overpronation), so the app aims to help you prevent injuries.

This startup is entering a growing space with more established fitness tracker competitors like the Nike+ FuelBand and the Fitbit Flex. But it’s unique that Heapsylon designed its technology in a sock, rather than a wristband.

Marwick Internet Marketing successfully created and executed a social media marketing plan blended with digital advertising and online PR. The outcome was over $115,000 of crowdfunded investment to launch.

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