Plus 585 Keyword Improvements
Pacific West Systems Supply Ltd. “PacWest” as they are commonly known was founded in 1983 by the current president; the strong growth over the past three decades has been based on their competitive pricing and delivery service capability, which is a leader in the building supply industry.
In 2016 PacWest hired Marwick Marketing as their agency of record to launch and grow their online “Drywall & More” branch. Allowing contractors to order building supplies online for next day delivery.
Marwick Marketing set about optimizing the website for a range of highly searched keywords. This allowed the website to rank high for all of its major keywords. In five months the website Organic Traffic (created by Search Engine Optimization) increased by 1,200% generating dozens of leads every week.
Source: Google Analytics – Organic Traffic
By using Marwick Marketing’s own SEO process, the Marwick team was able to improve the websites organic position online by other 585+ keyword placements – more top spots on Google.
Source: Marwick Marketing’s SEO Ranking Dashboard
Marwick Marketing also created a strong Google Ads (formerly known as Google AdWords) campaign. Keywords and ad copy were refined to become more relevant to one another, while irrelevant keywords were cut out. Ad groups were tightly-themed, making it easier to quickly react to product demand changes. Optimized keywords were added to suggest related products to consumers.
Google Ads sent the right people to the website, and this resulted in an extremely low bounce rate of 0.53% of users from Google Ads, in other words, 99.5% of people visiting from Google Ads were looking for building supplies.
Do you own a company in the construction industry? We might be able to do the same for you, click Get Started to start the conversation today.