Digital Marketing

Plan don’t panic

Christian Thomson
January 4, 2013  •   2 min read

Updated July 30, 2020, 12:02 pm

Plan don’t panic

By Christian Thomson


As a small to medium sized business owner you may have picked up one of the most common marketing traits by default. Most businesses will have slow months; this could be the winter, the school holidays or even the run up to Christmas.

During the slow months it is tempting to increase your online marketing and social media marketing.

But don’t.

Well not in the style that is most typical. If you have a slow month(s) and it is simple a trend in your business you don’t want to be reaching out to customers who aren’t listening.

Instead use this time to make an online and social media marketing plan for the year ahead. This way when your busier months come (i.e. when customers are actively wanting to buy into you) then you’ll be active online and socially. Work on a calendar, pin-point important key dates and work towards these. Are you going to run contests, or an e-mail campaign, bump up your online advertising spend or head to a trade show? Do it all at the right time, with the right message.

I hear ya, “yeah but I’m busy then” great, ready to be busier?

As with all online marketing and social media marketing you can schedule e-mail campaigns, Facebook posts, twitter posts, pay-per-click advertising, in fact pretty much anything.

Marwick Marketing is a leading digital marketing agency in Canada. Work directly with an SEO consultant or Google Adwords consultant to improve your online visibility or reduce the Google ads cost against your competitor.  

Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.