Quick Loading Times
Here is something that is noticed right away, and in fact, might even prevent people from reaching your site at all. We often joke about diminished attention spans, and whether that is true or not, users definitely do want a page that loads quickly. You may not think of 3 seconds as a terribly long time, but if your site takes longer than that to load, it’s not a good sign. In fact, Maile Ohye from Google was quoted as saying “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under half a second.”
This is possibly the one Valentine’s conversation to conclude that finishing quickly is a good thing.