Search Engine Optimization

Panda Everflux: The (Google) Panda is Chilling

Christian Thomson
March 15, 2013  •   < 1

Updated February 18, 2020, 10:04 pm

Panda Everflux: The (Google) Panda is Chilling

Matt Cutts from Google announced today that the Google Panda (Panda Everflux) updates won’t be as drastic as the last 24 updates since the first one on the 24th Feb 2011. These updates literally saw website drop like flies from top Google rankings and search engine optimization.

If over the years you have been a business owner working with an SEO company or an SEO consultant you will be well aware of the on-going efforts of Google to provide the right search content to its users. Google as a business itself has one single goal. To be the best search engine around, giving users the best valuable content to the user. Makes sense right?

The last 24 updates have been vast and critical, kicking websites from high rankings to ZERO overnight.

That is about to change with Google Panda (Panda Everflux).

Matt Cutts from Google explains “Rather than having some huge change that happens on a given day. You are more likely in the future to see Panda deployed gradually as we rebuild the index. So you are less likely to see these large scale sorts of changes.”

So what does this mean for your search engine optimization company?

Google is working with SEO companies and SEO consultants providing better updates that allow the best SEO companies to test pages and find the magic mix of SEO specific to the business and its competition in its sector and geographical location.

Marwick Marketing company is an online marketing company based on Canada and the UK with offices in Vancouver, Cornwall and London. Contact us or check your own SEO for FREE!


Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.