You are most likely familiar with SEO (Search Engine Optimization), which deals with making your website more attractive to search engines in order to rank well. After all, if you have a wonderful site but no one can find it, your efforts have been wasted.
But are you familiar with onsite and offsite SEO? Do you know the difference between the two?
What is Onsite SEO?
Onsite SEO, as the name implies, is concerned with the site itself, tweaking various aspects to make everything clearly understood by search engines. When your site is clear and appealing, search engines are more likely to award you a higher ranking in their search index. The elements that onsite SEO concerns itself with are the ones that tend to come to mind first when discussing Search Engine Optimization (SEO):
- Alt tag images
- Site loading speed
These are all things over which you have control and which you are able to adjust for maximum impact.
What is Offsite SEO?
Offsite SEO can indicate that you are an authority in your field by having other reputable sites link back to yours. Google’s search engine algorithm considers a site’s authority when determining rank.
While you can gain a certain amount of authority simply from having been around for a certain length of time, that is not terribly efficient when compared to more active means. Here are some ways to improve offsite SEO:
- Create high-quality content that is not only interesting but the type of content that is easy to share. Be entertaining in addition to informative.
Make use of review sites. Doing this effectively will get people talking about your business. Having a good public reputation can benefit your company in multiple ways.
- Reach out to influencers that are already known to your target audience. Collaborate with those that your audience trusts.
Do some guest blogging. If you can start writing for someone who is already recognized as an authority in your field, you can gain some excellent exposure. Always link back to your site.
- Tap into social media. Be active across social media and engage your followers. Encourage activity on your page and aim to have your followers mention your business on theirs.
Which is More Important, Onsite SEO or Offsite SEO?
In truth, both are important in the eyes of search engines. The focus of your efforts should initially lie with onsite SEO, given that it focuses on your site and its content. This is your foundation. From there, you can grow your authority by having other sites link back to yours, but this only happens if your site offers quality content and real value to your audience.