Google Update Summer 2018

New Snippets In Google (Q&A, FAQ & How To)

Google, Search Engine Optimization

August 3, 2018 by Christian Thomson

Yes, I’m a geek. Yes, I love it when Google launches a new feature within the search results. Why? Because it opens up opportunities to dominate online before the competition figures it out. This gives us (Marwick) and our clients the edge for generating leads from search engines like Google. These new search snippets are in the form of FAQs or frequently asked questions, Q&A (questions & answers) and How-Tos.

This new announcement is pretty cool, here it is:

We’re always looking for new ways to provide the most relevant, useful results for our users. We’ve recently introduced new ways to help users understand whether responses on a given Q&A or forum site could have the best answer for their question. By bringing a preview of these answers onto Search, we’re helping our users more quickly identify which source is most likely to have the information they’re looking for. We’re currently working with partners to experiment with ways to surface similar previews for FAQ and How-to content.

Google Update Summer 2018

These new snippet features give more insights into what the searcher can expect from that web page before deciding to click on the search result. Webmasters should be able to mark up their content with structured data and to have their search results be eligible to have question-and-answer previews shown — similar to how supporting metadata around the number of upvotes and the Top Answer feature works.

Google will soon open up an interest form to allow publishers and webmasters to participate in the FAQ and How-to formats shown in the screenshot above.