Your customer’s are defining their search keywords by adding “Near Me”. Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the last year, according to Google Trends data. Over 80% of those searches come from mobile devices.
Now we’ve mentioned this, you will start to be notice how often “nearby” and “near me” variations of search queries pop up in Google auto-suggest on your phone.
This is great news for long tail landing pages; for example creating and optimizing a page for “Marketing Agency Near Me” would be a great idea for say, well….us. For you it might be “Hotel near me”, “Coffee Shop near me” or “Bike Hire Nearby”.