Effective SEO Strategies to Optimize Your Website for Mobile Search

Mobile Marketing, Search Engine Optimization, SEO

April 4, 2013 by Christian Thomson

Effective SEO Strategies to Optimize Your Website for Mobile Search

Web searches performed on mobile devices are gradually becoming the norm as more and more people access the internet from their tablets and smartphones. People want to find information while they’re on the go and if you want your company or brand to feature high on the search engine result pages of searches performed on mobile devices then it is imperative that you optimize your website or blog for mobile search engine optimization.

Most people these days access the web from their smartphones and tablets. But mobile search engines do not display search results the same way that desktop search engines do. Prominence is given to those websites and blogs that are optimized for the smaller screen of mobile devices and therefore are convenient to load and view on them. So if your website is not optimized for mobile devices then you’re missing out on a large untapped audience that you can advertise your business to.

Here are the key SEO strategies that you need to keep in mind when designing your website and optimizing it for mobile search.

SEO strategies for Mobile

Know Your Target Audience

Very often a simple lack of understanding the search methods of your target audience can lead to a reduced visibility on mobile searches. Knowing what your current and potential customers are looking for is a basic tenet of marketing. You should be aware of the fact that mobile searches are usually performed while users are on the go. As far as mobile SEO is concerned, you need to be aware of how the basic search habits of users change when they make the transition from desktop search to mobile search.

Use Short Keywords

Everyone knows that while desktop searches are performed using full keywords and even long sentences, mobile users are often in a hurry and prefer to type in shorter phrases and keywords in their mobile search engines. Touch screens or even QWERTY keypads can feel cumbersome to type in big keywords. Therefore, when optimizing your website for mobile devices, make sure that you write your content around shorter keywords. While one or two word search queries can be highly competitive, tapping into this market is essential for an improved presence on mobile searches.

Use Predictive Phrases

Mobile users often use their devices in built dictionaries to finish their words for them after typing the first few letters. This saves a lot of time and effort that goes into typing on a smaller keypad. If you target those keywords or key phrases that often crop up as predictions on the searches performed on mobile devices then you have a much higher chance of featuring on the top few results on the result pages.

Submit Your Mobile Website

To get an increasing number of traffic from mobile searches you have to make sure that you submit your mobile optimized website to specific mobile search engines and portals. While you may already be listed on Google and therefore will crop up on mobile searches made through Google, there are other mobile engines out there that you cannot afford to avoid.

Aim for the Top 3 Spots

While the first page of desktop search engine result pages displays up to 10 high ranking results, mobile users usually see only two or three results on the first page and don’t look all the way to find what they’re looking for. Therefore, they end up only looking at the top highest ranking results. The smaller the screen is the lesser the results displayed on the result pages and the more taxing it gets to continually hit the “Next Page” button over and over. So instead of aiming to get to the top 10 results like on desktop searches, try to grab the top 3 spots instead.

Guest Blog Post, thanks to Andrea Walters, a specialist in SEO and mobile SEO, writing for Buy Verizon – Find the best verizon fios new york on tv, internet, and phone.