What is a Mobile Responsive Website?

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing.

In the current evolution of technology, the screen has gotten ever so smaller. First came the bulky and unattractive desktop computer. Soon after, it was replaced with a more efficient desktop with a slick design. Even that was overshadowed by the laptop, tablet, and now the mobile phone. With millions of people browsing on the internet each day, it is vital to provide the most user-friendly website – no matter what device is used to log on.

A mobile responsive website changes its layout in order to respond to the users screen resolution (usually on a tablet or smart phone). It stays in the same format on whatever device is used, generally, it is just condensed and makes the website easy to use and navigate. For example, if a user browses a Chinese Restaurant on their laptop and then decides to call that company from their webpage using their smart phone, the original webpage would be in a more efficient form that is easy to manoeuvre. There are several reasons why this format should be implemented.

Better User Experience

It does not matter how good a product is or how intelligent the author is if readers can’t understand how to use the webpage. If someone has to zoom and shrink text every few seconds, they won’t be satisfied. If the webpage automatically adapts to them, it’s much easier for them to spend some time there. People want to immediately see the content they are after. If they have to fumble around before they can find what they want, it’s a good chance they will get frustrated and leave.

If you’re a person with a blog/website, do your best to keep the design simple so that it can translate to all devices easily. Too many pictures makes it harder to download and can overwhelm the smart phone user. Put the important information up front and center so users have easy access. Also, see how your website looks on each device. Have other people try it as well to make sure they can use it.


When it comes to the internet world, stuff moves fast. Real fast. Something relevant six months ago could be completely out of date today. If you have a website, you have competition. For example, if you have a blog regarding elephants, but it doesn’t have a mobile compatible site or it doesn’t work properly, you’re a step behind. You could have a competitive blog about elephants that users can read about on their laptop, tablet, and phone ensuring people always goto your website first. They are not going to wait around for your blog even if its better quality. They want a design that works when they go home to their desktop and when they use their phone at the grocery store. Responsive mobile design takes away that pain. It immediately configures to the device the user chooses. If all your competition is already using it, you should be too.

The Rise of the Mobile Phone

Anywhere you go in the world people are glued to their phones. It’s an accessibility that’s never been seen before. Businesses need to catch up on this mobile trend with their website. It is absolutely vital for your online presence. More and more people are doing their shopping online in the palm of their hand. You could have the site they’re shopping on. All you have to do is implement mobile responsive technology and it will automatically shrink the screen size. This simple solution could easily increase your bottom line. The more opportunities for customers to see your site, the greater chance will be that you can make a sell.

In the end, it is best for the consumer as well as the business man to have mobile responsible technology. As a user, it gives you the ability to view your favourite French blog the same way from your desktop to your tablet. As someone with a website, you are providing quality content that can be instantly accessed from everywhere, making happy readers and potential customers.

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