Top Ten Marketing Tools for 2017

There are hundreds of great tools to streamline your marketing and sales efforts in 2017. We’ve narrowed it down to our top ten. Enjoy!

Live Streaming Video Content

While the virtues of video marketing are well known, targeting a viral video isn’t really making the best use of its potential. But, live streaming on Facebook, Snapchat and other social media sites, is one tool content marketers can use to really get ahead. And, although we’re talking marketing tools here, we also think that in the wider video genre, the augmented reality trend will expand, fast. The popularity of Pokemon Go, which, at its peak generated $10 billion per day in revenue, can’t be ignored.

Open Data Use

Big data has been a buzzword during 2016. But, the actual use of it is still evolving and growing. Enter open data. Some 84% of apps used by Americans on their smartphones rely on the use of open data. We think this means businesses should make wider and better use of it too. Using open data – information that’s free and available to anyone – is a great way to engage with your audience and make them feel as though you understand who they are and what they want.

 Influencer Marketing

While this method has been growing in popularity over the past six months or so, we think it’s really going to be huge in 2017. There are a number of specific tools associated with contacting influencers. But, there are also an increasing number of influencer marketing agencies who do most of the groundwork for you, so they are our tool of choice to build on this trend.


When it comes to versatility, Trello is a great option for marketers. You can manage a whole bunch of projects on this easy-to-use and impressive marketing tool. While it doesn’t measure or create anything, it’s a great way for your whole team – wherever they are – to add thoughts, deadlines and plans that’s transparent and visible to all involved.

Facebook Lead Ads

Facebook Lead Ads is one marketing tool that has come late this year, but is sure to lead the way in 2017. Rather than take a potential customer away from Facebook when they click an add they’re interested in, with Lead Ads you can create a form that pops up on Facebook. The form is mainly pre-filled with information on that user already held by Facebook. All your potential customer needs to do is review the form, click submit then carry on doing what they were doing. You’re happy because you have everything you need and the user is happy with a painless process that didn’t involve them leaving their News Feed!


SumoMe offers a suite of marketing tools for digital marketers. The core idea behind SumoME, though, is to grow your email contact list by collecting your website user’s data. It can do a lot more though. Helping you to understand how your visitors use your site with some cool content engagement metrics, is just one additional and useful, tool.

Post Planner and Buffer

If you’re not using a social media posting marketing tool, you have too much time on your hands! Social Media content marketing is now an essential part of any marketing strategy. This means you need to incorporate it into your plan, without it taking up too much time. Tools like Post Planner and Buffer help you do this, quickly and effectively. You can plan and schedule posts, days and even weeks in advance across most social media platforms. Upload your own content and share relevant content produced by other users to add value for your followers. Great tools to reduce time spent on the essential job of social media sharing.

Give Your Content a Boost with HARO

With content marketing seemingly here to stay, HARO is a useful marketing tool that can help you beef up your content with expert quotes. It connects content writers/journalist with experts to provide original quotes for different blogs, articles and topics. To get the most out of the service, check out this great HARO guide from Respona. Or, if you’re newly qualified or want to build up your portfolio as an expert, you can sign up and provide quotes in your field of expertise. A helpful go-to for content marketing creators.

 Get Your Design Right with Canva

If your marketing campaign needs some great design elements but you don’t have the budget for a designer, fear not. Canva is a fab marketing tool that can help non-designers create visually exciting content for social media.  It’s easy-to-use, has advice and learning tools and can be used on some mobile devices too.

 Give Your Campaign a Boost with Marketing Tools!

2016 ushered in a lot of new developments and trends. We think 2017 is the year where the best and most useful marketing tools will spread their wings and really send marketing campaigns into orbit. 

If you haven’t seen a marketing tool here that suits your needs, why not speak with some data scientists and see what’s possible? You could be the creator of a new tool that eclipses everything we’ve seen so far! 

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.

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