Lead-Driving, Construction Marketing Solutions
With Canada's Leading Google Agency
Marwick Marketing is a data driven marketing agency dedicated to helping business in the construction industry to generate more leads through data led marketing strategies.
Our construction marketing specialists help companies from across the industry to connect with their ideal target customers with multi channel marketing solutions.
Are you ready to ramp up your marketing? Do you need more leads? Looking to increase awareness in your communities and grow your market share? Our dedicated construction marketing agency team are ready when you are.
Ready To Grow?
Case Study #1
Results In Just 6 Weeks!
The Trifecta! #1 on Google Organic, #1 Google Ads and #1 on Google Maps
We need to be number one on Google for Ads and Organic SEO, and you’ve got 6 weeks. That was the call put to us by the management team at Siding Vancouver.
Not only did we deliver with #1 Organic Listings and #1 Google Ads (formerly known as Google AdWords) placement but we went two steps further. We built a loyal following on Facebook and got them to #1 on the Google Map listings.
Number One on Google Organic Number One on Google Ads Number One on Google Maps $280,000 of Sales In First 2 Months
Ready To Get Started?
Get in touch and tell us about your business. Together, we’ll create a marketing strategy that keeps your phones ringing, your inboxes full and your teams busy.
Proven Construction Marketing
In today’s fast-paced digital world, the construction industry faces unique challenges in building a strong online presence. At Marwick Marketing, we specialize in bridging this gap. Digital marketing for construction companies is no longer a luxury; it’s a necessity. With the ever-increasing competition and the growing reliance of customers on digital platforms for making informed decisions, your construction business needs to stand out.
Our tailored construction digital marketing strategies ensure that your brand not only gets noticed but also becomes a trusted name in the construction sector.
Why Digital Marketing is Essential for Your Construction Business
The construction industry, with its vast array of services and projects, demands a digital marketing approach that’s as solid and reliable as the structures you build. In an era where digital footprints translate to real-world success, having a robust online strategy is crucial. Our expertise at Marwick Marketing is centered around elevating your digital presence. From captivating website designs that showcase your projects, to targeted SEO strategies that put you at the forefront of search results, and engaging social media campaigns that connect you with your audience – we understand the digital blueprint that drives growth in construction. Partner with us, and let’s lay the foundation for your digital success.
How We Do It
Search Engine Optimization for Construction Companies
SEO, or Search Engine Optimization, is a critical aspect of digital marketing, especially for the construction industry. It’s all about enhancing your online visibility and making it easier for potential clients to find your construction services through search engines like Google.
Benefits of SEO for Construction Companies
Increased Online Visibility: By optimizing for relevant keywords, construction companies can rank higher in search engine results. This increased visibility means potential clients are more likely to find your services when searching for construction-related queries.
Targeted Traffic and Lead Generation: SEO helps attract visitors who are actively searching for construction services. This targeted traffic is more likely to convert into leads and, eventually, paying customers.
Local Market Penetration: Local SEO strategies help construction companies dominate local search results, which is crucial since many clients look for construction services within their geographic area. This includes appearing in “near me” searches, which are increasingly common.
Building Trust and Credibility: Websites that appear higher in search results are often perceived as more credible and trustworthy. By achieving a higher ranking, construction companies can enhance their reputation and brand trust.
Cost-Effectiveness: Compared to traditional advertising, SEO is a cost-effective marketing strategy. It provides a higher return on investment (ROI) over time, as organic search traffic often converts better than traffic from paid ads.
Competitive Advantage: By implementing a robust SEO strategy, construction companies can gain a competitive edge, especially in a market where competitors might not be fully leveraging digital marketing.
Long-Term Results: While SEO takes time to show results, it offers long-term benefits. Unlike paid advertising, where visibility ends with the campaign, SEO efforts can lead to sustained online presence and lead generation.
Industry Trends and Statistics
High Search Volume for Construction Services: Construction-related queries have a high search volume, indicating that potential clients frequently use search engines to find construction services.
Increasing Digital Adoption in Construction: The construction industry is increasingly adopting digital solutions. A strong SEO presence aligns with this digital shift, meeting clients where they are – online.
Mobile Searches: A significant percentage of searches are performed on mobile devices. Mobile-optimized sites in the construction industry are more likely to capture this growing segment of the market.
Local Search Importance: Statistics have shown that a significant portion of local searches lead to a store visit within a day. For construction companies, appearing in local search results can directly impact inquiries and site visits.
ROI on SEO: Many businesses report a higher ROI from SEO compared to other marketing strategies. The exact figures vary, but the trend is clear that SEO is a cost-effective marketing tool.
Top Rated Digital Marketing Agency
4.9/5 from over 100 reviews!
Google Ads for Construction Companies
Unlocking Growth with PPC Advertising for Construction Businesses
In the dynamic and competitive world of construction, standing out is not just about the quality of your builds but also how effectively you reach potential clients. Pay-Per-Click (PPC) advertising, a cornerstone of modern digital marketing strategies, offers construction businesses a powerful tool to enhance visibility, drive targeted traffic, and generate leads. This introduction to PPC for construction companies will explore how this advertising model works and why it’s a game-changer in your digital marketing arsenal.
How PPC Works for Construction Companies
PPC advertising, particularly on platforms like Google Ads, operates on a simple yet impactful principle: you pay only when someone clicks on your ad. These ads appear in search engine results when potential clients search for construction-related services you offer. The beauty of PPC lies in its ability to target specific keywords, demographics, and geographic locations, ensuring that your ads reach the most relevant audience.
The Strategic Advantage of PPC in Construction Marketing
Instant Visibility: Unlike organic strategies like SEO, which build up over time, PPC offers immediate results. Your ads start appearing in search results as soon as your campaign goes live, providing instant visibility in front of potential clients.
Targeted Advertising: PPC allows for precise targeting. You can customize your campaigns to target specific types of construction projects, locations, and even times of the day. This level of targeting ensures that your ads reach people actively searching for your specific construction services.
Budget Control: With PPC, you have complete control over your advertising budget. You can set daily limits and adjust your spending based on the performance of your ads. This makes PPC a scalable and budget-friendly option for construction businesses of all sizes.
Measurable ROI: One of the biggest advantages of PPC is its measurability. You can track a wide range of metrics, such as the number of clicks, impressions, click-through rate (CTR), and conversions. This data allows for informed decisions to optimize your campaigns for better returns.
Local and Niche Targeting: For many construction companies, local business is key. PPC campaigns can be geographically targeted to appear in searches in specific areas. Additionally, you can target niche markets within the construction industry, whether it’s residential, commercial, or specialized construction services.
Effective PPC Strategies for Construction Companies
Keyword Research: Conduct thorough research to identify the most relevant and profitable keywords for your construction services. Long-tail keywords can be particularly effective as they are less competitive and more specific.
Compelling Ad Copy: Your ad copy should be clear, concise, and compelling. Highlight what sets your construction business apart, such as specialized services, years of experience, or unique project capabilities.
Landing Page Optimization: Ensure that the landing pages linked to your ads are optimized for conversions. They should provide relevant information, be visually appealing, and have a clear call-to-action (CTA).
Continuous Optimization: Regularly analyze your PPC campaign’s performance and make necessary adjustments. This could involve refining keywords, tweaking ad copy, or adjusting your bid strategy.
Leveraging Ad Extensions: Use ad extensions to provide additional information, like contact details, links to specific pages, or even project portfolios. This can increase your ad’s real estate on the search results page and improve its performance.
In conclusion, PPC advertising offers construction businesses a robust platform for reaching potential clients effectively and efficiently. By understanding the nuances of PPC and implementing strategic campaigns, your construction business can achieve significant growth, increased client engagement, and a stronger market presence.
What Can Google Ads Do For Your Construction Company?
Drive Website Traffic
Hyper granular keyword and location targeting means you’ll have full control over where, when and how your ads are served. Quickly test new services, and ramp up your most profitable campaigns.
Build Brand Awareness
Serve laser focused ads to your local target market wherever they are online, with the power of the Display network.
Targetted Follow Ups
Are you seeing high numbers of users come to your website, but not convert into new clients? Remarketing can help keep you top of mind, with focused follow up campaigns for non converting users.
Ready To Get Started?
Find a time that works for you, and book a Discovery Call today.