Make Your Website Look Good and Perform Better With These 5 Tips
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing.
Don’t let your website bring you down! Slow, outdated or static online presences can be a major turnoff for prospective clients and buyers. Learn how to flip the switch and take your site from dated to dreamy with these five quick fixes.
1. Content is King.
Good web copy is like a firm handshake. Your website should draw people in and invite them to learn more. Make it stand out with content that is clear, compelling and professional, even if you’re trying to be edgy. Quadrouple check your site for any typos or errors and consider investing in a good copywriter to do the work for you if you can’t do it yourself.
2. Take a Speed Test.
Good things may come to those who wait, but not when it comes to online browsing. In fact, in the time that it takes for your website to load you may already have lost your prospective client or buyer. Google has a great tool for testing url loading times to help you increase the speed of your website across all of your devices. Not only does it give you a speed and user/experience score across both desktop and mobile, it pinpoints exactly what’s slowing you down and provides you with a step-by-step guide on how to fix it.
3. Make It Mobile.
Think about your website as an experience that begins with smartphone. The idea of designing a “mobile first” web site means that you’re assuming the majority of your users will access your site from their mobile devices. In fact, Google recently reported that more there are more searches from mobile devices than there are from desktops and tablets.
4. Create engagement.
Speak your prospective client or buyer’s language and create the call-to-action that they want to hear. Give it a try. Get yours now. Build your own. Get started. These are all examples of one-click buttons that you can easily build into your site. Stuck? Try completing the sentence “I want to ________” with what you know your audience wants to hear. For example, “I want to build a new web site.” “I want to receive 20% off on my first order.” “I want to make a reservation.”
4. Keep It Fresh.
Think of your website like a storefront display that should always have a fresh new look. Google and other search engines are constantly looking to feed on new material. Not only will fresh content keep you interesting, it will also improve your rankings.
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