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For over 10 years now, we’ve helped small, local businesses just like yours to:
We’re Marwick Marketing, and we are a top rated digital marketing agency, specializing in local SEO, for local companies.
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Did you know that 76% of users doing a local search actually end up visiting one of the businesses they found within 24 hours?
That’s a huge opportunity for local companies, especially when you consider that local searches account for almost half of all online searches.
If your business isn’t ranking in the top spots on those all important local searches, you could be leaving thousands of dollars in revenue on the table.
Local SEO can help you capture this opportunity, drive more traffic to your website and net you more phone calls, leads and sales within your local communities.
Here's a few small businesses we're proud to support...
We’re glad you asked!
At Marwick Marketing, we do things a little differently to most local SEO agencies. Here’s just a few of the things that make us different.
For over 10 years now, we’ve helped local businesses of all sizes to navigate the ever changing local SEO landscape.
From being a founding partner of the legendary Canadian Internet Marketing Conference, to being a finalist in the Canadian Search Awards. Our reputation speaks for itself.
And as our clients have grown, so have we. We’ve consistently been recognized among the fastest growing companies in BC, Canada, as we steadily build a team of highly experienced local SEO and online marketing specialists.
Unlike most other local SEO companies and specialists, we live and die by the results we drive for our clients every month.
We don’t lock you in to any minimum term contracts, and you’re free to cancel any time you like.
This set up keeps us accountable, and it means our success directly depends on your success. More than that, it depends on our ability to track, measure and clearly report on that success to you every month. That means real and measurable increases, in real people in your local communities picking up the phone, filling in your contact forms and visiting your location.
We like to think of ourselves as a goldilocks size local SEO agency – small enough that you’re more than just a number, and big enough that you’ll have access to the best local search engine optimization specialists in the industry.
Over the last 10 years, we’ve built an incredible team of local SEO and digital marketing specialists.
We pride ourselves on being a local company, run by local people, committed to helping other local businesses.
And we’ll never outsource a thing.
Our 100% Canadian team of search marketing strategists, data analysists and local SEO consultants are here and committed to your success.
Take the time to check out what our hundreds of clients have to say about their experience working with us.
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What Is Local SEO?
Local Search Engine Optimization (SEO) is an incredibly effective way for small local businesses to market themselves online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Here’s a breakdown of what Local SEO is and why it’s essential for small businesses.
Understanding Local SEO
Local SEO is a branch of SEO that focuses on optimizing a business’s online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. Often, local searches include specific geo qualifiers, such as city, zip code, and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
Why is Local SEO Important for Small Businesses?
Highly Targeted and Timely: The primary reason for local search is to find a specific business or product. The secondary reason is to find a product or service in a specific area. By using local search tactics, businesses can better position their products and services and promote what they offer to local customers when they’re searching for them.
Increased Visibility in Local Search Results: With the growth of mobile internet access, the number of people looking for local businesses via mobile devices has significantly increased. Local SEO helps businesses appear in these critical local search results.
Building Online Authority: An optimized Google My Business profile and localized content on your website can build your business’s authority online. This leads to increased trust and higher rankings in local search results.
The Impact of Online Reviews: Positive online reviews, which are a part of local SEO, significantly impact a business’s reputation and can influence potential customers.
Cost-Effective Marketing: Compared to traditional forms of advertising, local SEO is a cost-effective way for small businesses to reach their target audience.
Key Components of Local SEO
- Google My Business (GMB) Optimization: This is the foundation of local SEO. It involves claiming and optimizing your Google My Business listing with accurate and up-to-date information.
- Local Keywords: Using keywords that are relevant to your local audience. For instance, “bakery in [City Name]” or “best plumber near me”.
- Local Link Building: Earning links from reputable local sources to establish authority.
- On-Site Optimization: Including local keywords in your website’s metadata and content.
- Managing Online Reviews: Encouraging satisfied customers to leave positive reviews and responding appropriately to any negative feedback.
Local SEO in Practice
Imagine you own a bakery in New York. When someone in your area searches for “Fresh croissants near me” or “Bakery in New York,” you want your business to show up in the search results. Local SEO helps you achieve this by optimizing your online presence, ensuring your business information is consistent across various platforms, and targeting your content to reflect local search trends.
Local SEO is an essential strategy for any small business looking to increase its local market presence. It’s not just about being found; it’s about being found by the right people at the right time. With the rise of mobile and voice search, the importance of local SEO is only set to increase. By investing in local SEO, small businesses can effectively compete with larger businesses, attract more customers, and establish a strong local presence.
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Local SEO Ranking Factors
- Google My Business profile optimization
- Online reviews – quality and frequency
- Local directory listings (citations)
- Backlinks – local links from reputable local sources
- Click Through Rate (CTR) from search results
- User experience and satisfaction
- Onpage optimization
- Stronger brand recognition in your local community
- Increased visibility online, in Google Maps and search
- Makes it easier for new and existing customers to find you and convert
- Higher conversion rates
- Increased revenue and market share
- More phone calls and contact form completions from local people
- Reputation building
How Does Google My Business Optimization Help Local SEO?
In today’s digital age, where the internet is the first place people turn to for information, it’s essential for local businesses to have a strong online presence. One of the key tools to achieve this is Google My Business (GMB). GMB optimization plays a crucial role in enhancing Local SEO for businesses. Here’s how it works.
Understanding Google My Business
Google My Business is a free tool provided by Google that allows business owners to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find your business and tell them your story.
The Impact of Google My Business on Local SEO
Increased Visibility on Google Search and Maps: When you optimize your GMB listing, your business appears more prominently in search results and on Google Maps. This increased visibility is vital for attracting local customers who are searching for products or services like yours.
Provides Accurate and Comprehensive Business Information: Through GMB, businesses can provide essential information like location, contact details, operating hours, and more. This information helps potential customers easily find and contact your business, which is a fundamental aspect of Local SEO.
Enhances Credibility and Trust: A well-optimized GMB profile gives your business credibility. Customers are more likely to trust a business with a complete and accurate GMB listing, as it appears more legitimate and established.
Showcases Customer Reviews and Ratings: GMB allows customers to leave reviews and ratings. Positive reviews boost your business’s reputation and can improve your search rankings, as Google favors businesses with higher ratings.
Provides Valuable Insights: Google My Business offers insights that show how customers find your listing on Search and Maps, and what they do after they find it. This data can be used to further optimize your Local SEO strategy.
Facilitates Engagement with Customers: You can respond to reviews, post updates, and answer questions directly through your GMB listing. Engaging with customers in this way can improve your business’s visibility and attractiveness in local search results.
Local Keyword Relevance: By including relevant local keywords in your GMB profile, such as the area you serve or local landmarks near you, you can improve your business’s relevance for local searches.
Boosts SEO with Photos and Posts: Regularly updating your GMB listing with photos and posts can signal to Google that your business is active, which can help improve your search rankings.
Helps with Local Link Building: A strong GMB profile can be a foundation for acquiring local backlinks, which are a key factor in SEO rankings.
Mobile Optimization: With the increasing use of mobile devices, having an optimized GMB listing ensures your business is easily found by mobile users.
In conclusion, Google My Business is a powerful tool for enhancing Local SEO. By effectively optimizing your GMB listing, you not only improve your visibility on Google Search and Maps but also provide valuable information to potential customers, build trust and credibility, and gain insights into customer behavior. In the ever-evolving world of SEO, neglecting your Google My Business optimization is not an option for businesses looking to thrive in the local market.
How To Choose A Local SEO Agency
Choosing the right local SEO agency is crucial for the success of your small business’s online presence. Local SEO is a specialized area, and finding an agency that understands your business’s unique needs and local market dynamics is essential. Here’s a guide to help you select the best local SEO agency for your business.
Understanding Your Needs and Goals
Before searching for an agency, clearly define what you want to achieve with local SEO. Are you looking to improve your Google My Business ranking, increase local online visibility, or drive more foot traffic to your store? Setting clear goals will help you find an agency that aligns with your objectives.
Research and Recommendations
Start with a Search: Look for local SEO agencies with a strong online presence. If they can effectively market themselves online, they’re likely to use similar successful strategies for your business.
Ask for Recommendations: Reach out to other local business owners and ask for recommendations. Personal experiences can provide valuable insights into how agencies operate and deliver results.
Cost and Contracts
Pricing Structure: Understand their pricing structure and what’s included in their services. Compare the costs with other agencies to ensure you’re getting a fair deal.
Contract Terms: Be cautious of long-term contracts. A good agency should be confident enough in their services to offer short-term contracts or month-to-month services.
Evaluating Potential Agencies
Experience and Expertise: Look for agencies with proven experience in local SEO. They should understand local search ranking factors and be up-to-date with the latest SEO trends and algorithm updates.
Check Their Portfolio and Case Studies: A reputable local SEO agency should have a portfolio or case studies that showcase their work and results achieved for other clients.
Reviews and Testimonials: Check online reviews and testimonials to gauge the agency’s reputation and the satisfaction level of their clients.
Services Offered: Ensure the agency offers comprehensive local SEO services, including Google My Business optimization, local citation building, and local keyword targeting.
Transparency and Reporting: The agency should be transparent about their strategies and provide regular, detailed reports on their progress and the results they are achieving for your business.